In the ever-evolving telecommunications industry landscape, adapting to customer expectations is essential. A shift from traditional, siloed service assurance to a more integrated and customer-centric approach, known as Unified Service Assurance, is occurring. By combining network and service data with customer experience metrics along with business metrics, and employing Artificial Intelligence and Machine Learning, this approach provides insightful and automated strategies for improving service quality with a focus on customer needs.
Speakers:
Ahmed Mokhtar, Founder, CEO, Greyskies
Jim Hodges, Research Director - Cloud and Security, Heavy Reading