On Demand Helps du Do SVOD

LONDON and DUBAI -- In partnership with du, the UAE’s integrated telecom service provider, On Demand Group, a three-screen video enabler for premier content and operations brands, announced the launch of a fully managed subscription video-on-demand offering. The new SVOD TV service adds to the transactional video-on-demand (TVOD) service launched by du in December 2009.

The new SVOD service, which launched as “Unlimited Video on Demand,” will include a wide range of favourite TV series, comedy, dramas, documentaries, kids programming, classic movies, and the latest blockbuster music videos acquired and packaged by On Demand Group. The Unlimited Video on Demand service will be available for a single price of AED 75, for which consumers will be able to watch the content whenever and as often as they want with full DVD-like control to pause, rewind and fast-forward.

New content available in both SD and HD will be added to the service every week and an exciting programme of new suppliers and content will be launched onto the service throughout the second half of the year to consolidate the service as the leading on-demand television service in the UAE.

“The new subscription video-on-demand service, which we launched in collaboration with On Demand Group, will play a pivotal role in our aggressive service expansion and will allow us to quickly capture the leading edge in time-shifted subscriber options with the absolute best content,” said Farid Faraidooni, Chief Commercial Officer, du.

On Demand Group (Nasdaq: SEAC)