Sprint Adds an Ad Toolbar to Android

OVERLAND PARK, Kan. -- Sprint today announced the launch of the Lumen™ Toolbar, which allows Sprint customers to intuitively and easily share content, find deals and discover new apps to download. The robust mobile browser extension platform offers high-profile exposure for developers to promote their apps and rich, unparalleled opportunities for brand advertisers to engage with Sprint customers. The Lumen Toolbar is currently available on Samsung Galaxy S 4 and is scheduled to arrive on numerous Android-powered smartphones throughout 2013.

The Lumen Toolbar is a linchpin of Sprint’s Pinsight Media+ mobile advertising program, giving brand managers a number of advertising options. Advertisers can sponsor a time-defined button on the toolbar, enabling users with one-click access into the sponsor’s content. Brands can also add their own button in the toolbar’s extensive catalog and allow users to place their button on their own personalized versions of the toolbar. Finally, there is also traditional static banner and rich media advertising inventory available within the Lumen Toolbar, enabling ads to be displayed directly above each user’s toolbar. A video demonstration of the Lumen Toolbar is available online.

Sprint Nextel Corp.