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Devices/smartphones

Jobs Defends App Screening

10:30 AM -- In a recent email to a customer, Apple Inc. (Nasdaq: AAPL) CEO Steve Jobs, in his typical terse style, defended his company's app-screening policies and offered a brief explanation for why an app by Pulitzer-winning editorial cartoonist Mark Fiore was rejected.

In the email obtained by TechCrunch, Jobs responded to the customer's complaint about Apple's app policies, writing simply:

"Fiore's app will be in the store shortly. That was a mistake. However, we do believe we have a moral responsibility to keep porn off the iPhone. Folks who want porn can buy and [sic] Android phone."

This isn't the first time Jobs has likened Android phones to porn machines. Earlier this month at the iPhone 4.0 OS event, Jobs reportedly said, "You know, there's a porn store for Android. You can download nothing but porn. You can download porn, your kids can download porn. That's a place we don't want to go -- so we’re not going to go there."

In other news:

  • Tech blog Gizmodo revealed details and pictures of the new iPhone yesterday, after actually managing to acquire one of the devices, which was either lost by or stolen from (depending on whom you ask) an Apple engineer at a German beer garden in Redwood City, Calif. Gizmodo is returning the iPhone 4G to Apple (after receiving a stern letter from Apple SVP Bruce Sewell), but in the meantime managed to shed some light on the device's new features, such as a front-facing video chat camera and a 16 percent larger battery.

  • A Nielsen study of more than 800,000 Facebook users and ads from 14 brands has found that Facebook home-page ads are more effective when they coincide with "organic social advocacy." In other words: You're more likely to remember the ad if you also see a friend's newsfeed post about the same product. Is this proof that social networking is the future of advertising? Perhaps, although some remain skeptical about the study's results.

    — Erin Barker, Digital Content Reporter, Light Reading Cable

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