Media Excel Lands Telstra Deal

AMSTERDAM -- Media Excel, a leading provider of transcoding technologies for the mobile TV, IPTV and digital media industries, today announced that it has been selected by Telstra of Australia to provide the company with a platform for high-quality mobile video distribution. Media Excel’s award-winning HERA 4000 video encoding and transcoding product will be deployed by Telstra to offer customers a superior TV experience on mobile devices. Telstra is Australia's market leader for 3G wireless services, with 6.3 million 3G services.

The deal was announced today at IBC 2009 in Amsterdam.

Telstra has offered Mobile TV services since September 2005, and is now upgrading its service delivery platform to allow for higher-quality video streams to subscriber handsets. Media Excel offers a flexible solution for Telstra mobile customers, enabling more efficient methods of scaling mobile video streams. The HERA 4000 solution offers an advantage over other market solutions by integrating the video segmenting feature within the appliance. This feature eliminates the cost of a separate segmenting server and in case of network overload scenarios, a redundant segmenting server. The HERA 4000 also offers features such as encryption, playlist automation and multi-rate support for select mobile services.

“Since launching streaming video on mobile phones, Telstra has differentiated itself by having content our customers really value, like Mobile FOXTEL,” Ross Fielding, Executive Director, Telstra Product Management, said. “As the popularity of mobile TV services increase with our customers, we are now improving the experience for them by offering higher-quality video through an encoding solution that is very scalable, future-proof, and offers higher bit-rates. We are able to do this because of the investment we have made in our HSPA 850MHz network, the Next G network, which is Australia’s largest and fastest mobile cellular network,” Mr. Fielding said.

Media Excel Inc.