How Service Providers Will Win Markets Now — and in the Future

In this webinar, Jim Hodges, Research Director at Heavy Reading, and Pam Ferguson, VP of Product Marketing at Calix, will unveil a new trifold formula leveraging network edge, software disaggregation, and differentiated services to optimally meet changing subscriber demand as well as enhancing operational efficiency.

Jim Hodges, Chief Analyst - Cloud and Security, Heavy Reading

September 13, 2023

1 Hr View
How Service Providers Will Win Markets Now—and in the Future

Date: Sep 13, 2023

Duration: 1 Hr

How confident are service provider general managers that they can face an aggressive competitive market? According to the recently released Heavy Reading State of the Service Provider report, many leaders admit that a lack of CAPEX growth and a looming skills shortage has eroded their confidence.  

 Will they fall back on an old mindset of a “speed first” marketing campaign to battle the consumer giants and win new revenue opportunities and markets? Not so fast, says this new report. Join Heavy Reading and Calix to discuss the latest challenges, trends, and opportunities that showcase the strategies that general managers are implementing to succeed in a new market dynamic.  

In this webinar, Jim Hodges, Research Director at Heavy Reading, and Pam Fergusonis, VP of Product Marketing at Calix, will unveil a new trifold formula leveraging network edge, software disaggregation, and differentiated services to optimally meet changing subscriber demand as well as enhancing operational efficiency. 

Speakers:

Jim Hodges, Research Director at Heavy Reading,

Pam Fergusonis, VP of Product Marketing at Calix

About the Author

Jim Hodges

Chief Analyst - Cloud and Security, Heavy Reading

Jim leads Heavy Reading's research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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