BlackBerry hasn't said it will stop making its once-iconic, now-passé smartphones (yet), but it's clear the struggling company sees a brighter future in devices outside of the smartphone. (See BlackBerry's Chen: We're Not Dumping Devices.)
In a wide-ranging interview with the Economic Times, new BlackBerry CEO John Chen said leveraging QNX, the operating system it acquired in 2010, for M2M communications was a key priority for the struggling handset maker going forward. (See BlackBerry Shakes Up Its C-Level.)
"We have engineered a new strategy to stabilize the company, focusing on several key areas to capitalize on our traditional strengths in security and enterprise, while also leveraging our QNX Embedded business to focus on future growth opportunities in machine-to-machine (M2M) communications," Chen told the publication.
More specifically, Chen says that BlackBerry will have a major M2M play in five years' time, although he didn't say which industry it would be targeting. "BlackBerry is well positioned to lead this charge as it looks to unite people and machines across the Internet of Things -- from smartphones to in-vehicle telematics systems, smart appliances and much more," he said. "Everything will be connected and we would like to become a major hub of this next important technology wave."
This meshes with previous comments Chen has made, and I think it's a good strategy for the Canadian company. For one thing, QNX is already the operating system of choice for a lot of non-smartphone devices like, for example, MRIs and connected cars. That's one reason BlackBerrry invested in a healthcare startup last month -- to get QNX on even more medical devices. (See BlackBerry Invests in Healthcare IT Startup.)
And, in case you haven't noticed, the connected car is suddenly the space that everyone wants a seat in, from carriers to device makers to software providers. From what I've seen in past demos, QNX is a solid OS for in-car navigation and "infotainment," and it already has partners lined up including Porsche, BMW, Saab, Audi, and Acura. (See AT&T Makes GM Cars a Data Plan Add-On.)
I imagine these two areas -- healthcare and connected cars -- will be the focus of BlackBerry's forthcoming M2M hub, and that's a good place to start. Five years is a long time to wait, but the line of business at least seems like a safer bet with more potential than taking on smartphones.
— Sarah Reedy, Senior Editor, Light Reading