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IoT Strategies

Verizon Likes IoT Down on The Farm

A Verizon executive says that the operator is "really starting to see some pick-up" in agricultural Internet of Things (IoT) applications.

Verizon Communications Inc. (NYSE: VZ) EVP, David Small, talking at the Oppenhiemer Technology Conference last week, noted that what he called "ag tech" is becoming an interesting market for the operator.

Specifically, putting moisture-measuring sensors a few feet into the ground -- particularly in drought stricken-areas such as California and Texas -- allows farmers to "really target where you need to put water and where you don't need to put water."

"It's more efficient for a farmer... it is better for society," Small added. "We certainly make a few bucks in the play, and we like that as well."


For all the latest news on the Internet of Things, visit the our IoT section here on Light Reading.


The nod at agricultural applications is interesting because US operators haven't been super-vocal about which markets they expect to be IoT's biggest -- only that the overall sector will be important.

Oh sure, AT&T will tell you that connected cars are important, while Verizon usually bigs up its fleet management skills, but it's nice to get a few more actual pieces to start to fill in the IoT jigsaw puzzle. (See Verizon Buys Big Into IoT With $2.4B Fleetmatics Deal.)

— Dan Jones, Mobile Editor, Light Reading

kq4ym 8/27/2016 | 2:02:23 PM
Re: Smart Ag I think orange grove owners have been doing computerized monitoring of soils here in Florida for many years. Or at least they've had the capability of doing it since there are companies offering the service. Whether it's been cost effective for everyone I don't know.
jbtombes 8/17/2016 | 8:20:35 AM
Smart Ag Smart agriculture was one of the several use cases mentioned in piece by B Santos on the LoRa Alliance. The app dev kit includes a moisture detector. 
KBode 8/16/2016 | 5:29:41 PM
Connected.. Interesting area to focus on. I'll be curious to see just how much IOT support from Verizon would actually cost. Was interesting to see so many IOT subscriber additions dominating quarterly adds. Have been curious how many of those are connected cars that don't ultimately stay connected, and whether telcos play around with those numbers in any way. Does a car sold with connectivity count as a new subscriber even if the user only enjoys a trial period then never uses AT&T/Verizon again?
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