A Verizon executive says that the operator is "really starting to see some pick-up" in agricultural Internet of Things (IoT) applications.
Verizon Communications Inc. (NYSE: VZ) EVP, David Small, talking at the Oppenhiemer Technology Conference last week, noted that what he called "ag tech" is becoming an interesting market for the operator.
Specifically, putting moisture-measuring sensors a few feet into the ground -- particularly in drought stricken-areas such as California and Texas -- allows farmers to "really target where you need to put water and where you don't need to put water."
"It's more efficient for a farmer... it is better for society," Small added. "We certainly make a few bucks in the play, and we like that as well."
The nod at agricultural applications is interesting because US operators haven't been super-vocal about which markets they expect to be IoT's biggest -- only that the overall sector will be important.
Oh sure, AT&T will tell you that connected cars are important, while Verizon usually bigs up its fleet management skills, but it's nice to get a few more actual pieces to start to fill in the IoT jigsaw puzzle. (See Verizon Buys Big Into IoT With $2.4B Fleetmatics Deal.)
— Dan Jones, Mobile Editor, Light Reading