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Cisco Chips In on ItsOn's $20M Funding Round

Networking vendor contributes an undisclosed sum in ItsOn's Series C funding as the OSS/BSS company updates its Smart Services platform.

Sarah Thomas

September 3, 2014

2 Min Read
Cisco Chips In on ItsOn's $20M Funding Round

Cisco has invested in Sprint OSS/BSS partner ItsOn, helping contribute to its recent $20 million in Series C funding, the company announced on Wednesday.

ItsOn Inc. is a relatively new player in the OSS/BSS market, making a name for itself this summer as Sprint Corp. (NYSE: S)'s billing partner of choice, a position it won from launching an MVNO on Sprint's network to show off its services in 2013. It says it will use the cash from Cisco Systems Inc. (Nasdaq: CSCO)'s investment arm, part of its second round of Series C funding, for expansion outside the US. (See Sprint Chooses ItsOn for OSS/BSS.)

Cisco has taken an interest in the company as it provides complementary policy services and fits in the networking giant's plan to move from hardware to more flexible software systems. ItsOn operates in the cloud, letting operators change service plans and make policy decisions on the fly, which meshes with Cisco's shared interest in NFV for OSS/BSS functions. (See Where to Put Your VNFs.)

Considering Ericsson AB (Nasdaq: ERIC)'s recent acquisition of MetraTech for similar OSS/BSS help, this could just be the start of Cisco's interest in ItsOn. (See Ericsson Goes Beyond Telecom with MetraTech Acquisition.)

Want to know more about OSS/BSS? Check out our dedicated service provider IT (SPIT) content channel here on Light Reading.

The funding comes as ItsOn is also announcing an update to its Smart Services platform ahead of Super Mobility Week in Las Vegas. Now, in addition to device-based service plan creation and policy management, which lets users select new plans and tweak their existing ones directly from their devices, ItsOn is adding network-based support that enables operators to push new plans and services, shape traffic and engage users on any Android or iOS device.

"We're able to enhance network quality with granular traffic control, so traffic that means more to the end user gets a higher priority, and we can control traffic based on the network, WiFi offload or roaming control," ItsOn CEO Greg Raleigh explained to Light Reading earlier this summer. "It's application-aware control of traffic."

— Sarah Reedy, Senior Editor, Light Reading

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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