Broadsoft Ramps Up in Europe

GAITHERSBURG, Md. and LONDON -- BroadSoft Inc, the leadingprovider of VoIP application software, today announced that it will increaseits presence in Europe with the opening of a new global operations centre inPrague, Czech Republic. The facility will provide unparalleled levels ofservice, training and engineering support to BroadSoft customers. ContinuingBroadSoft's commitment to the European market, the new centre will joinBroadSoft's other operations centers in North America and Asia to deliverglobal 24 by 7 live support through local market technology expertise andassistance.

The ability to quickly satisfy BroadSoft's more than 30 European carriercustomer needs through a centrally located operations office was the primaryincentive behind BroadSoft's decision to establish the Prague facility,which complements the BroadSoft sales offices in Bonn, London, Paris, andStockholm.

"BroadSoft's new operations centre and overall European executive, sales,and support presence shows the company's focus on this region," said JoergZeddies, Director Product and Marketing Management for Slovak Telecom."BroadSoft has developed a world-class support organization, and we find iteven easier to do business with BroadSoft with the local offices nearby. Wecan confidently deliver our service offerings over the BroadWorks platformknowing any deployment or operations question will be answered quickly."

In a separate release:

GAITHERSBURG, Md. -- BroadSoft®, the leading provider of VoIP application software, today announced that it has strengthened its European management team with the addition of Howard Lewis as General Manager. In this new role, Lewis will be responsible for managing all of BroadSoft's activities in Europe from business development, sales, and marketing to operations and support.

"Howard Lewis' vast experience in both the wireless and wire-line telecommunications sectors will bring renewed authority to BroadSoft's European expansion. This appointment, coupled with the opening of our European operations centre, is testament to the momentum behind VoIP generally, and BroadSoft specifically, among tier one carriers and operators in Europe," said Michael Tessler, president and chief executive officer of BroadSoft. "As the telecommunications community embraces IMS and the all-IP future, BroadSoft is positioned at centre-stage by bringing what businesses and consumers actually want - applications and services that make their lives easier and more productive. This is an important year in the maturation of VoIP, and we're delighted to have Howard on board to lead BroadSoft's European expansion."

Prior to joining BroadSoft, Lewis co-founded Sendo, the UK's only indigenous mobile phone company, in 1999 and was instrumental in the development of the business as Chief Operating Officer and main board director until his departure following Motorola's acquisition in June 2005. He launched the world's first operator customised phones, introduced a range of smartphones on the Symbian platform and over three years sold more than 9 million handsets into 40 countries.

BroadSoft Inc.