& cplSiteName &

Google Offering Tiered Networking for Cloud Customers

Scott Ferguson

Google is planning to offer its cloud customers two different tiers of networking services: a standard option that utilizes ISPs, and a premier level that take advantage of the company's own global infrastructure.

On Wednesday, Google is announcing what the company calls Network Service Tiers Alpha for the search giant's public cloud platform. The company did not detail when the full service would be available, but it's offering customers a chance to try both during the alpha testing.

In the blog post, Prajakta Joshi, a product manager for Cloud Networking at Google, notes that cloud customers want different choices when it comes to running their applications, and many look for different ways to control costs.

Google's premier network
(Source:  Google)
Google's premier network
(Source: Google)

"We know that one size does not fit all and your applications in Google Cloud will often have differing availability, performance, footprint and cost requirements," Joshi wrote in the August 23 post. "That's why we provide you the flexibility of configuring the Network Tier per workload (IP address, VM instance, instance template, or Load Balancer VIP i.e., forwarding rule-level), or at the overarching project-level (coming soon) when you want to apply the tier to all applications in that project."

The premier tier that Google is offering is the same one that supports the company's core applications: Google Search, Gmail and YouTube. Google Cloud Platform customers are using this same network right now, Joshi writes.

This is a fiber network that has more than 100 points of presence, or POPs, spread throughout the world. This allows cloud users to connect to their customers at the closest point and allows for data to flow from one to the other with low latency, making for a faster transfer of that data.

"There are at least three independent paths (N+2 redundancy) between any two locations on the Google network, ensuring that traffic continues to flow between these two locations even in the event of a disruption," Joshi wrote.

Now, Google is adding a standard option for its cloud customers that does not utilize the company's own network, but transfers data across local ISPs.

Keep up with the latest enterprise cloud news and insights. Sign up for the weekly Enterprise Cloud News newsletter.

In this tier, data traffic from users to the Google Cloud Platform (GCP) can still travel on the company's network as long as it's within the same GCP region. If that data and traffic starts in another region, it will be offloaded to the local ISP. Joshi notes that there could be some latency and other issues with this tier.

"Since we deliver your outbound and inbound traffic on Google's network only on the short hop between GCP and the POP closest to it, the performance, availability and redundancy characteristics of Standard Tier depend on the transit provider(s) carrying your traffic for rest of the route," Joshi wrote.

However, the company notes that standard tier users will save about 24 to 33% compared to the premier level.

Google also printed a new pricing scheme on Wednesday as part of the announcement.

"Inbound traffic remains free both for Premium and Standard Tiers. We will also change our current destination-based pricing for Premium Tier to be based on both source and destination of traffic," Joshi noted.

Related posts:

— Scott Ferguson, Editor, Enterprise Cloud News. Follow him on Twitter @sferguson_LR.

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Scott Ferguson
From its roots in industrial farm machinery and other equipment, John Deere has always looked for a technological edge. About 20 years ago, it was GPS and then 4G LTE. Now it's turning its attention to AI, machine learning and IoT.
Artificial intelligence and automation will become more integral to the enterprise, and 90% of all apps will have integrated AI capabilities by 2020, according to Oracle CEO Mark Hurd.
IBM is now offering access to Nvidia's Tesla V100 GPUs through its cloud offerings to help accelerate AI, HPC and other high-throughput workloads.
CIO Rhonda Gass is spearheading an effort to bring more automation and IoT to the factories making Stanley Black & Decker tools and other equipment.
Workday is looking to build out its machine learning and artificial intelligence capabilities with the acquisition of startup SkipFlag.
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
NFV Is Down but Not Out
Iain Morris, News Editor, 5/22/2018
Trump Denies ZTE Deal, Faces Senate Backlash
Dan Jones, Mobile Editor, 5/22/2018
What VeloCloud Cost VMware
Phil Harvey, US News Editor, 5/21/2018
5G in the USA: A Post-BCE Update
Dan Jones, Mobile Editor, 5/23/2018
Vanquished in Video, Verizon Admits OTT Defeat
Mari Silbey, Senior Editor, Cable/Video, 5/23/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed