Drutt Upgrades MSDP

BARCELONA -- Drutt Corporation today launched Drutt MSDP 2.1; the latest release of the market’s most comprehensive service delivery business support system. The key word is simplicity.

Drutt MSDP is a complete business support system providing an SDP centre for customer storefront commerce, relations and delivery. It supports both on- and off-portal business and enables advertisement and commerce of a wide range of different products facilitated by the SDP. Drutt MSDP is a highly modular end-to-end system completely managed with a consistent of set graphical tools. Drutt MSDP has the largest installed base in the industry.

It lets the mobile operator be in full control of the customers’ retail experience, with extensive flexibility to fine-tune segmentation, create personalized offers and promotional up- and cross sell bundles.

In a separate release:

BARCELONA -- Drutt Corporation announces the launch of Drutt MSDP Open Surf Option – a revenue-enabling complement to mobile operators’ branded portals.

Drutt MSDP Open Surf enables mobile operators to gain revenue from end-user off portal surfing. With Drutt MSDP Open Surf the operator can monetize its unique consumer relation and understanding, by offering attractive business propositions to web site owners and advertisers.

As much as 70% of all people using mobile devices to access internet services surf outside the operator mobile portal. The nominal figure will continue to increase as mobile phones become the dominant way to access internet. With 1.1 billion fixed internet users in the world today and the number of mobile devices soon exceeding 3 billion, off-portal surfing pose a great source of revenue for operators

Drutt Corp.