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Dickens in Hell

6:00 PM --
    It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct to HOOTERS FOR THE MONDAY NIGHT FANTASY FOOTBALL BEER & BUFFALO WINGS SPECIAL!
Yes, kids, The Murdoch Journal weighs in on the latest literary coup de foudre of our own, millenial age of foolishness:

    With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers' profits? The surprising answer: ads. They're coming soon to a book near you.
I assume the "surprising" is meant ironically, yes? Yes?

Meanwhile, over on Galley Cat we learn that Movable Type Literary Group founding philistine Jason Ashlock has Twitted:

    About this advertising in books idea. Is it really that bad? Obv we don't want it to disrupt the reading experience, but ... Isn't there a way to incorporate select, tasteful adverts that provide revenue, appeal to readers sensibilities?
Well, as long as it's tasteful...
    It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known, WITH SLEEPITOFF, THE #1 NON-PRESCRIPTION SEDATIVE FOR SAFE, RESTFUL OBLIVION! (Discontinue use if you experience difficulty concentrating, a floating sensation, heart palpitations, impaired self-esteem, shortness of breath, halitosis, mental confusion, memory loss, onomatopoeia, lupus, coma, or addiction. Do not take with alcohol, frogurt, or if you've got an ounce of sense.)
— Larry, Attack Monkey, Light Reading

shygye75 12/5/2012 | 4:26:01 PM
re: Dickens in Hell

Larry -- As a scholar of Dickens, you know that he enthusiastically pursued all commercial opportunities afforded by the technologies of his time, including serializing his novels in newspapers that carried advertising, inflating his word counts to deliver more column inches to those publishers (a.k.a. writer's Viagra), and even embarking on extended reading tours to the dreaded United States (which he then repurposed into more fodder for publication). I'm guessing that some well-placed ads for Quaker Oats in Oliver Twist might bring some twinkle to his commercially focused eyes.

Larry, Monkey 12/5/2012 | 4:26:00 PM
re: Dickens in Hell

Yes, he was a marketing machine.


Sadly, Oliver Licorice Twists never took off, though he had some success with Pickwick Rolling Papers.

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