Why Getting the Customer Experience Right Is So Valuable

According to original research commissioned by Salesforce, more than three-quarters of customers surveyed (78%) said they’d consider buying from tech vendors if given the opportunity. Despite deep investments in network infrastructure and services, providers need to give customers a reason to stay if they want to stay competitive. Customers are increasingly open to testing new providers and are willing to switch for better rates, more transparent service agreements, and personalized self-service options.

Join emerging technology consultant Dr. Sally Eaves along with Salesforce’s Kishore Sannidhanam for a deeper dive into what’s driving customer thinking around these new buying decisions for communications products and services. In this Light Reading webinar, they’ll also discuss:

The emergence of values-driven purchasing, where the majority of customers expect their preferred vendors to align with customers’ environmental, societal, and governa