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Boingo's Mike Zeto: Building better networks from the inside outBoingo's Mike Zeto: Building better networks from the inside out

Boingo's Chief Commercial Officer Mike Zeto discusses the company's innovation center in Las Vegas and its role in helping boost new ideas for tech-savvy industries like entertainment, sports and hospitality.

LAS VEGAS – MWC23 – Boingo featured its new innovation center here this week, and Mike Zeto, the company's chief commercial officer, was on hand to give an overview of the company's facility and why it chose Las Vegas as a hub for testing new applications for neutral host 5G and Wi-Fi networks targeted at vertical industries.

Boingo, known for building networks for major venues worldwide, hopes its presence here can offer industries a way to test ideas and applications that rely on wireless connectivity so they can focus their investments on new technologies and see the value in the networks that support them.

The company is eager to use the space to "demonstrate not only the technologies, but the outcomes," Zeto said. He added that Boingo realizes that bringing together different types of connectivity for a business use case is still hard to do. Companies need help removing that complexity and visualizing how Wi-Fi, cellular and other technologies can all work together.

While the tendency for the telecom industry in the past may have been to sell solutions based on a single network technology, Zeto said most industries would benefit more from an "inside out" approach. "It's the use case that drives the outcome; the technology is just to enable it," he said.

About the Author(s)

Phil Harvey

Editor-in-Chief, Light Reading, Light Reading

Phil Harvey has been a Light Reading writer and editor for more than 18 years combined. He began his second tour as the site's chief editor in April 2020.

His interest in speed and scale means he often covers optical networking and the unsung technologies powering the modern Internet.

Harvey covered networking, Internet infrastructure and dot-com mania in the late 90s for Silicon Valley magazines like UPSIDE and Red Herring before joining Light Reading (for the first time) in late 2000. After moving to the Republic of Texas, Harvey spent eight years as a contributing tech writer for D CEO magazine, producing one-off columns about everything from supercomputing startups to nanotech discoveries.

Harvey is an avid photographer and camera collector, an art-forward spin on his proclivity to walk slowly, look up at tall buildings and wear bulky jackets with a confounding number of pockets.

Pierre Landriau

Video Producer and BBQ Expert, Light Reading

Pierre Landriau, a.k.a. "Le French Producer Extraordinaire," knows his way around B2B video marketing after working at three major UK publishing companies: Haymarket, UBM and now Informa. Pierre edits and produces all of Light Reading's podcasts, maintains that he's listed on IMBD, and claims he once wormed his way into MTV for a day or two.

Pierre is based in London and can be reached at [email protected].

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