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NFV (Network functions virtualization)

SlideshowCisco Drops the S-Bomb

A metric boatload is much less confusing than imperial measurements.
A metric boatload is much less confusing than imperial measurements.

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lcooney 5/26/2014 | 12:12:53 PM
Cisco, Service Providers, SMBs & socks Greg is spot on with his comment about Dave - he's been wearing socks since I met him when we both worked at Juniper. It's more common than not - even in team offsite meetings :).

Also, we started the "Cool Sh!t" mantra back at Cisco Live in Milan this past winter - I think people are just starting to pick up on that (good, because it's true and it's time to have some fun).

Regarding SDN, NfV & other comments the need to orchestrate cross infra (both existing & new infra and virtual and physical) is essential moving forward and will be across all markets, not just SP but also data center, enterprise and segments such as SME/SMB. There will be more coming here soon especially on the SME/SMB front. Also when you look at what we're doing with delivering data into applications at different layers one thing to consider is how much easier orchestration makes this for network engineers & developers alike as they can supply application developers the workloads needed/traffic paths required, etc faster than before (read: minutes vs weeks). It's a huge leap and we're really moving this ball forward quickly over here. With new solutions that implement open source, more interoperability and much more flexible and agile integrations via APIs and hooks into "SDN" protocols there's a lot moving forward and we're more than happy to chat with anyone about this.

Bottom line here is that Cisco is shifting and what Dave, Kelly & Kit talked about was an overview. We have multiple deep-dives if you didn't catch this in sessions or weren't able to attend the show & I can work with the marketing teams to get these posted to Slideshares or do post-event webcasts.

FYI - I do work for Cisco & for Dave running software strategy, business development and new initiatives in the CTO office for Development at Cisco - and feel free to ping me on Twitter or other with questions/comments/suggestions - always happy to help.

Cheers/LC

Lauren Cooney
Sr. Director, Chief Technology & Architecture Office, Cisco Systems
Twitter: @lcooney
EtherealMind 5/21/2014 | 8:53:26 AM
If You've Met Dave Ward If you have meet and spoken with Dave Ward then none of this would surprise you. He hasn't work shoes on stage for years. He likes a direct and blunt conversation so the language is quite natural. 

More importantly, he is retaining service provider customers since his return from Juniper. 
dwx 5/20/2014 | 11:36:06 AM
Re: Wonder if this might catch on.... David Ward has been dressing and talking like this for many many years and doesn't really change based on the audience.  
jabailo 5/19/2014 | 8:14:35 PM
Re: Wonder if this might catch on.... You will have to have hardware, but it might be a lot simpler and far more generic.   Just a wire and a buffer into memory in theory I imagine.

DOShea 5/19/2014 | 8:14:17 PM
Re: Wonder if this might catch on.... Yeah, I think no shoes = trying too hard, though I also don't think that Legere invented irreverence. He seemed to resort to it at a time when everyone had spent the last decade with furrowed brows and tight non-smiles.
DOShea 5/19/2014 | 5:25:03 PM
Re: Wonder if this might catch on.... What exactly is a metric boatload anyway (besides a mixed metaphor...)?

Sounds like something God may have mentioned to Noah...
danielcawrey 5/19/2014 | 5:01:15 PM
Re: Wonder if this might catch on.... I think that this idea of networking and application services wrapped all in one is interesting. 

Still, I find that even if everything is able to be wrapped in software, won't that be problematic for remote sites? What aboue SMB? I believe that SDN is the future, but I'm pretty confident we'll still need hardware.

You can't have software without hardware. And Cisco is still going to want to sell hardware, too.  
sterlingperrin 5/19/2014 | 4:33:23 PM
Cisco and SDN Cisco had its service provider packet-optical conference last week, and one of the things I noticed is that Cisco is becoming much more comfortable talking about SDN as well as becoming much more more specific about products and technologies. As some of the original hype around SDN is wearing off, it's becoming apparent that the sky isn't falling on the incumbent telecom suppliers (including Cisco).

The task, as mentioned in this article, is to integrate the new technologies with the old.

Sterling
jabailo 5/19/2014 | 3:29:27 PM
Re: Wonder if this might catch on.... If everyone goes SDN, then I wonder if the Cloud Conglomerates (Amazon, Google, ...) are in position to deliver both networking and application services, more than a company that came up delivering just the hardware components like Cisco.

Seems like Amazon at least will have been facing SDN type issues in its cloud management and it wouldn't be a far cry to go all the way and build it themsevles.

 
sarahthomas1011 5/19/2014 | 1:06:46 PM
Re: Wonder if this might catch on.... I think John Legere, T-Mobile's CEO, actually started the cursing for shock value trend. A well-placed S or F-bomb can be quite effective, but not if it's clear you're just trying too hard to be cool.
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