Wurl posts record monthly active viewers in 2020

More Viewers: Wurl produced a record increase in monthly active viewers in 2020, growing 216% over 2019.

More Hours of Viewing (HOV): Viewers watched more content from Wurl Network producers during each quarter in 2020. HOV increased 145% in Q4 2020 over the same quarter in 2019. From 2019 to 2020, total annual hours of viewing increased 104%.

More Ad Impressions: Propelled by increased demand for CTV ad inventory, ad impressions on the Wurl Network increased 357% in Q4 2020 compared to Q4 2019. Total annual ad impressions were up 332% in 2020 over 2019's total.

Growing Video Publisher Revenue: One year after launching AdPool, Wurl has grown its CTV advertising marketplace substantially, with AdPool revenue for video producers increasing 645% during 2020.

More Channel Launches: Wurl added 220 channels to its network during Q4 2020 and launched 539 channels throughout 2020 across new and existing streaming services and global regions. This remarkable growth pushed the network's total channel count to more than 700 channels.

Global Growth: The Wurl Network continued to expand internationally in 2020 with service launches in Latin America and Asia Pacific, AdPool expansion into Europe and 78 new studios added to the Wurl Network around the world.