80% of US TV homes have at least one Internet-connected TV device – study

Durham, N.H. – New consumer research from Leichtman Research Group, Inc. (LRG) finds that 80% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is an increase from 74% with at least one connected TV device in 2018, 57% in 2015, and 24% in 2010.

Overall, 40% of adults in U.S. TV households watch video on a TV via a connected device daily – compared to 29% in 2018, 12% in 2015, and 1% in 2010. Older individuals use connected TV devices less often than others. Among all adults ages 55+, 18% watch video on a TV via a connected device daily – compared to 48% of ages 35-54 and 55% of ages 18-34.

These findings are based on a survey of about 2,000 TV households in the U.S., and are part of a new LRG study, Connected and 4K TVs 2020. This is LRG's seventeenth annual study on TVs in the U.S.

Other findings include:

Read the full announcement here.

Leichtman Research Group