AT&T/T-Mobile: The Really Important Question

11:50 AM Will the 'T-Mobile girl' be pithy in pink about AT&T once again?

Dan Jones, Mobile Editor

December 20, 2011

1 Min Read
AT&T/T-Mobile: The Really Important Question

11:50 AM -- C'mon! We all know there's only one question that really matters in the aftermath of the AT&T Inc. (NYSE: T)/T-Mobile US Inc. merger falling apart:

When will that nice lady in the pink dress start being nasty about AT&T again?

T-Mob's magenta minx, Carly Foulkes, used to make fun of dear ol' Ma Bell, in T-Mobile's TV ads, remember?

That all got way watered down as the merger plans got underway. Last I looked there was some disturbingly lysergic Christmas ad with pink elves:

No AT&T there!

So what's our bet on when T-Mobile will start taking potshots at AT&T in its ads once again? I'm going to say a couple of weeks at most. After all, it's pink in tooth and claw out there, people.

— Dan Jones, Site Editor, Light Reading Mobile

About the Author(s)

Dan Jones

Mobile Editor

Dan is to hats what Will.I.Am is to ridiculous eyewear. Fedora, trilby, tam-o-shanter -- all have graced the Jones pate during his career as the go-to purveyor of mobile essentials.

But hey, Dan is so much more than 4G maps and state-of-the-art headgear. Before joining the Light Reading team in 2002 he was an award-winning cult hit on Broadway (with four 'Toni' awards, two 'Emma' gongs and a 'Brian' to his name) with his one-man show, "Dan Sings the Show Tunes."

His perfectly crafted blogs, falling under the "Jonestown" banner, have been compared to the works of Chekhov. But only by Dan.

He lives in Brooklyn with cats.

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