SBC creates new distribution channel, making SBC Yahoo! DSL available at 2,000 retail stores

December 4, 2003

2 Min Read

SAN ANTONIO -- To further fuel DSL Internet growth, SBC Communications Inc. (NYSE:SBC) today announced it has formed agreements with many leading retail providers to make SBC Yahoo! DSL available at more than 2,000 popular stores across its 13-state operating region. The agreements are expected to help the company increase DSL demand and grow market share by giving consumers and businesses another convenient way to order SBC Yahoo! DSL.

Major retailers now offering SBC Yahoo! DSL include Best Buy, RadioShack, Cingular Wireless and Gateway. The service is also available at Staples and Micro Center stores through an agreement with GetConnected Inc., as well as at Sam's Club, OfficeMax, BJ's Wholesale Club, Menards, Kmart, and Super Kmart through an agreement with Wireless Retail Inc. SBC companies expect to forge agreements with additional retailers and to add more stores in the future.

"Making SBC Yahoo! DSL available at popular stores creates a powerful new distribution channel that will help further drive our DSL growth," said Ray Wilkins, president, SBC marketing and sales. "We're enabling prospective customers to experience the benefits of SBC Yahoo! DSL firsthand and to order the service in the way that is most convenient for them."

SBC Yahoo! DSL will be promoted through in-store kiosks, brochures, advertisements and signage. Many stores will train their sales representatives on the service features, benefits and current promotional offerings. In addition, some retail chains will offer their own incentives for customers to order SBC Yahoo! DSL, including gift cards, rebates and merchandise discounts.

Sales representatives will be able to check availability for customers and process orders through SBC Internet Services by using a choice of online ordering tools facilitated by GetConnected Inc. and DigiTerra Broadband, a wholly-owned subsidiary of Wireless Retail. SBC Yahoo! DSL is available for $26.95 a month for new customers in these stores, online at or when purchased with a qualifying SBC bundle.

New SBC Yahoo! DSL customers will receive a self-install kit either at the store when they sign up for the service, or SBC Internet Services will ship one when the order is received. Post-sale customer support and billing will be provided by SBC Internet Services.

SBC Communications Inc.

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