NaviSite Makes Announcements

CrushedPlanet chooses NaviSite Content Delivery Network; NaviSite online video publishing platform uses vidavee's technology

May 16, 2007

4 Min Read

ANDOVER, Mass. -- NaviSite, Inc. (NASDAQ: NAVI), a leading provider of application solutions, hosting and content delivery services, today announced that CrushedPlanet has selected NaviSite's Content Delivery Network (CDN) to bring innovative Internet programming to audiences worldwide. Developed by the Emmy-winning, cutting-edge producers Joe and Harry Gantz, CrushedPlanet is an Internet network of exclusive programming presented through fourteen different interconnected sites, which feature content ranging from comedies, documentaries, games and music programs to fiction, blogging and environmental productions. With its innovative content, CrushedPlanet is poised to shift the paradigm of online entertainment, redefining traditional concepts around how video is produced, distributed and consumed by audiences worldwide.

"Our aim with CrushedPlanet is to foster creativity at every level, including the nature of our content, the way it's produced and delivered, and the appearance of our Web site. The Internet has created a new vehicle with respect to how programming is distributed and viewed, and we believe the medium will ultimately enable producers, artists and writers to reach a broader audience without the red tape that previously hindered their creativity," said Joe Gantz. "We chose to work with NaviSite because they share our vision for the future of online programming, and they've become a trusted, valuable business partner and consultant. They also present options for us to grow with them like the Online Video Publishing Platform they announced today."

The proliferation of high-speed broadband connections has dramatically changed the landscape for Internet content, priming the market for CrushedPlanet to engage an audience with professional-quality, entertaining productions. Understanding the potential for CrushedPlanet's rapid adoption and the need for reliable, scalable infrastructure services, the Gantz brothers partnered with NaviSite to ensure the 24x7 worldwide availability of their fourteen unique channels, which are expected to reach millions of viewers per day. CrushedPlanet utilizes NaviSite's Content and Delivery Acceleration Services and also consulted the company to determine the most appropriate Web site and video player design.

"We're thrilled to work with CrushedPlanet as they develop a broad base of engaged consumers and provide an outlet for talented, emerging producers and writers," said Doug Mow, vice president of marketing of NaviSite. "As the Internet network grows in popularity, it will be crucial that their content is always available, just as it is when a viewer turns on a television. We're dedicated to ensuring 24x7 content availability to CrushedPlanet viewers and to supporting the viewer's choice between online and offline entertainment."

In a separate release:

ANDOVER, Mass. -- NaviSite, Inc. (NASDAQ: NAVI), a leading provider of application solutions, hosting and content delivery services, today announced its partnership with vidavee(TM) (, a video web services company that enables web publishers to easily upload, share, analyze and monetize Internet video content. Integrating NaviSite's managed infrastructure and content delivery network (CDN) and vidavee's patented video publishing technologies, NaviSite's Online Video Publishing Platform is a new solution for businesses looking to deliver web-based content, regardless of their size or the volume of content they produce. The service will be available by June 15, 2007.

"As the market for video content continues to grow, we are building on our vision for the next generation of content delivery and acceleration by creating the NaviSite Online Video Publishing Platform," said Doug Mow, Vice President of Marketing at NaviSite. "Our Platform provides comprehensive, quality video publishing tools that maximize the value of content for every company, not just media-intensive companies, and we are excited to deliver this service to our customers."

Leveraging the power of vidavee's patented technology, the Platform provides support for video publishing, workflow management, ad insertion, in-stream interactive capabilities and universal transcoding. The Platform is easily tailored to a client's needs and is specifically designed to give organizations greater control over their content. Using flexible ad insertion techniques and analytics, the Platform enables users to develop innovative, engaging and highly targeted online advertising, sponsorship and programming opportunities. In addition, the Platform includes features that support social and viral networking for the rating, posting and distribution of content. The NaviSite Online Video Publishing Platform will be delivered through NaviSite's redundant, secure infrastructure, using the Company's unique HotRouteCopyright content routing technology.

"Organizations of all sizes, in all industries, can use rich media to foster direct relationships with their constituents, expand sales channels, or increase collaboration and communication to create strong associations with their clients or members. Combining vidavee streaming video technology and NaviSite's next generation content delivery network, companies can launch advanced media solutions rapidly and cost effectively to take advantage of online, mobile and podcast video," said Tom Gilley, Chief Technology Officer of vidavee. "NaviSite's decade of experience in delivering web applications, combined with its vision for the future of web content, makes our partnership crucial in today's content-driven business landscape."

NaviSite (Nasdaq: NAVI)

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