Microsoft Nabs Navic Networks

Navic enables Microsoft to work with industry partners to optimize the delivery and placement of television advertising

June 18, 2008

1 Min Read

REDMOND, Wash. -- Microsoft Corp. today announced the acquisition of Navic Networks, a leading provider of television advertising solutions. Navic's technologies include sophisticated campaign management tools that use relevant data to optimize the delivery and placement of targeted interactive television media and through Admira provide a unified ad network for targeting audiences across television advertising inventory.With the addition of Navic solutions, Microsoft's comprehensive advertising platform will be able to facilitate enhanced digital advertising across onlineand offline environments.

'Television media represents the largest percentage of advertisers and agencies' media budget today,' said Brian McAndrews, senior vice president of the Advertiser and Publisher Solutions Group at Microsoft. 'Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising.'

Navic Networks

Microsoft Corp. (Nasdaq: MSFT)

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