& cplSiteName &

Base Case

Light Reading
News Analysis
Light Reading
1/31/2000

WASHINGTON DC-- Having a weird company name and boring products seems to have got to the marketing staff at Nbase-Xyplex (http://www.nbase-xyplex.com)

At the recent Comnet show, they adorned their booth with the following adverts for the company’s Fiber Driver products:

-A large man looking down at a little man at neighboring urinals, with a caption that said: “And you call that bandwidth?”

-A man and woman embracing while three other women waited in line. The caption said: “Can’t get enough out of one? We’ll give you three more.”

The adverts certainly did the trick in terms of attracting attention – so much so that embarrassed booth staff tried to move them out of view.

"I've no idea what made them do it, I just work here,” said Mark Bohs, a sales person on the booth.

—Peter Heywood, international editor, Light Reading, http://www.lightreading.com

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events