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Slideshow82% of TV Consumption Is Still Live TV, Says ITV's Online Head

ITV's Aftab discusses online viewing trends at IBC.
ITV's Aftab discusses online viewing trends at IBC.

danielcawrey 9/19/2017 | 5:23:03 PM
Not going away Live TV still has its place. 

I'd argue maybe not for scripted series. That being said, live will always be worthwhile. It may even increase in value. 
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