TEL AVIV -- Beamr Imaging Ltd., the only video and image encoding and processing company with commercially deployed content adaptive optimization technology, announced it has secured an additional $4 million in funding from Verizon Ventures. Joining existing investors Eric Schmidt’s fund Innovation Endeavors, Marker LLC, and Disruptive, Verizon Ventures’ investment will support Beamr's contribution to improved network performance and video quality. This new funding enables Beamr to accelerate development of solutions that will feature the company's highly regarded and patented perceptual quality measure technology.
As continuously improving display technologies boost consumers’ expectations of video quality, and with the rise of 4k, HDR, VR and 360 video formats, Beamr’s H.264 and H.265/HEVC video optimization technology and encoders are finding their place in critical video workflows such as OTT streaming services, cable and satellite systems, and managed IP networks. Through the application of Beamr Optimization, large network operators are seeing the tangible effects of reducing video traffic and storage costs by 20% or more.
"Beamr's vision has always been to merge standards-based encoding technologies with the benefits of our perceptual quality measure, so the industry can meet the heightened consumer expectations for video quality while staying within network constraints," commented Sharon Carmel, CEO and Founder of Beamr. "Our approach to bitrate reduction has attracted an industry-leading customer base where network capacities and media storage requirements are under pressure, but where exceptional video quality must be maintained."