Unlock Network Potential And Accelerate Business Development To Realize Positive Business Cycles

At the recent 2nd Operational Transformation Roundtable (OTF) hosted by Huawei in MWC2023, global operators and technology leaders shared best practices, touched on the network challenges they face and discussed future business goals in a series of roundtable discussions. In many respects, the wave of digital operations transformation has spread from custom experience management (CEM) to the marketing field, with key consequences for the business success of operators. In this article, we consider the business vision and network success of MTN Group Limited, a South African multinational mobile telecommunications leader and its successful deployment of Huawei’s experience management solution.

More efficient networks can save costs and increase revenues

A critical goal of MTN was to boost operational efficiency while saving on costs. The company used its innovative suite of CEM solution capabilities to achieve gains both in South Africa and the Republic of Ghana. In terms of its 2022 successes, MTN included more consumers in South Africa’s digital economy and financial services. The company converted 16 million users overall to data services while acquiring 20 million new smart phone users. MTN also increased the number of users for financial services by 15-16 million consumers.

“As an organization, these successes required quick adaption to market demands and challenges,” says Enzo Scarcella, Chief Consumer Officer at MTN Group. “Ensuring the best network and service experiences for our customers is always our top priority and we are committed to it. We need to increase efficiency to save on costs and also identify opportunities to increase revenues,” he adds.

As the wave of digital operations transformation spreads from CEM to the marketing field, Huawei is developing many use cases and unified ecosystems that target business excellence. For example, its network optimization service solution can improve the DOU by optimize the network KPIs to network KQIs and to end users’ OTT experiences, which maximize a network’s business potential.

To further ensure these standards are met, we need to understand the critical business objectives of operators, ensure better end user service experiences and achieve positive business cycles. For example, Huawei provides MTN with SmartCare® solution and expertise to improve wireless migration efficiency (3G/4G/5G) through precise user identification with big data capabilities.

“We believe that ‘if our customer is successful, Huawei will also be successful’” says Ding Chengyi, president of Network Performance and Converged Data Operations at Huawei GTS. “We provide not only our innovative solution, but also work very closely with MTN teams to address network and service improvements and to help MTN be successful,” he states.

These initiatives include capabilities to help the carrier better manage the network and shorten the gap between the network and users. It’s an example of the kind of synergy that can accelerate provisioning for the upgrade of 3G to 4G wireless and finally to 5G iteration, particularly in South Africa.

Unlock new network potential

Carriers need to invest in their network and adopt intelligent solutions to meet the operations transformation challenge and redefine the user experience journey. This is particularly important as end user online behavior changes and operators need to adapt swiftly to market demands and new challenges, ensuring best-in-class networks and service experiences. Once an operator understands the user experience from end-to-end, then they can begin to automate that experience, moving from assisted care to self-care and, ultimately, to preventative care. It represents the type of network and end user responsiveness that carriers should begin exploring today.

“Business transformation is a journey that never ends. Platforms are not just managing the user experience, but providing deep subscriber and experiential insights, which we consider to be a ‘goldmine’ and this goldmine can used by an entire organization to exploit the benefits in the best ways possible,” says Ding Chengyi.

This content is sponsored by Huawei.