Coghead, BT Team Up

SAN FRANCISCO -- Coghead today announced it is collaborating with BT on web services integration to enable Coghead developers to create communications-enabled applications with BT's Web21C messaging and telephony services. Coghead and BT are also collaborating to make web applications created by Coghead's burgeoning number of do-it-yourself application developers and entrepreneurs available to the more than one million BT customers.

Coghead's do-it-yourself web-based development service provides a simple, powerful way for tech-savvy businesspeople to create, manage, and deploy custom web-based applications. Today more than 20,000 registered developers use the Coghead platform to create their own applications in a matter of hours or days, at a fraction of the cost of large packaged applications or custom development projects. To provide an outlet for entrepreneurs, Coghead is developing an affiliate program to help its members launch new business ventures based on the applications they create with the Coghead service.

BT and Coghead will work together to make BT's Web21C messaging and telephony services easily consumable by Coghead developers, making it simple to create innovative communications-enabled applications. For example, Coghead developers will be able to easily build an SMS capability into Coghead applications or web pages containing Coglets, web gadgets that open Coghead applications to external users.

"With our Web21C services, BT is opening up a broad range of functionality based on BT's application, data, and network resources to third party developers," said Rory McKenna, Director of BT's Web Services team. "Working with the Coghead community will extend this vision, providing the building blocks for innovative new applications and services for our customers."

BT Group plc (NYSE: BT; London: BTA)