Pontis Hits 300M CEM Milestone

RA'ANANA, Israel -- Pontis Ltd, the leading provider of individual Customer Lifecycle Management (iCLM) solutions for Communication Service Providers (CSPs), today announced that it has reached 300 million subscribers worldwide, through dozens of tier one mobile operators across the globe. Pontis’ iCLM solution allows operators to maintain continuous engagement with each and every subscriber. The Pontis big data platform analyses information which is typically stored in silos, creates an holistic 360 view of every subscriber and responds in real-time to individual needs. As a result of this innovative Segment of One marketing approach, CSPs are able to better understand the individual needs of all their subscribers, and respond in real-time with appropriate communication. This may include educational messages during the welcome process, offers encouraging usage increase, or detecting an unsatisfied user and responding with an attractive offer - all within a contextual approach. Communication with subscribers is carried over multiple channels, including traditional inbound and outbound channels, social media and applications.Pontis Ltd.