T-Mobile Launches '4G' Assault

10:05 AM -- T-Mobile US Inc. just got personal in the US mobile data broadband battle, although it's bending the truth to its benefit.

In a new commercial reminiscent of Verizon Wireless 's Droid campaign against AT&T Inc. (NYSE: T)'s iPhone, T-Mobile takes on everyone's favorite wireless punching bag, calling out AT&T for not having the "4G" network that T-Mobile is claiming to own.

Of course, whether T-Mobile's 21Mbit/s High-Speed Packet Access-Plus (HSPA+) network, which it rolled out in six additional cities today, is truly fourth generation is up for debate. (See ITU Says '4G' Isn't , 4G World: Faster 3G in US – Charting HSPA+, 4G World: AT&T to Go to 21Mbit/s HSPA+ in 2011?, and T-Mobile's HSPA+ Rivals Clearwire, US LTE Speeds.)

The new commercial also touts the HSPA+ myTouch 4G, launching today, along with the Dell Technologies (Nasdaq: DELL) Mini 10 HSPA+ netbook. (See T-Mobile on a Roll.)

So what's WiMax operator Sprint Corp. (NYSE: S)'s response to T-Mobile's claim of having "America's largest 4G network"?

Sprint 4G president Matt Carter says, "Halloween is over -- it's time for T-Mobile to stop dressing up like their favorite super hero -- Sprint 4G."

Halloween may be over, but the important holiday selling season is upon us. We'll see whose message resonates the most with consumers.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

Michelle Donegan 12/5/2012 | 4:19:44 PM
re: T-Mobile Launches '4G' Assault

It would be entertaining to see Sprint try to challenge T-Mobile on its 4G claims because its WiMax network isn't 4G either, technically.

I seriously doubt consumers will really care or notice that T-Mobile's or Sprint's networks aren't really 4G -- they just want a good mobile data service.

spc_markl 12/5/2012 | 4:19:43 PM
re: T-Mobile Launches '4G' Assault

As I indicated in a couple of other posts, Sprint is planning to do more Rev B than 4G.

Mark Lutkowitz, Telecom Pragmatics

sarahthomas1011 12/5/2012 | 4:19:43 PM
re: T-Mobile Launches '4G' Assault

It could get ugly. They should play up the actual speeds rather than the '4G' marketing moniker. I don't think consumers really understand what 4G means, but they do understand speediness.

Gabriel Brown 12/5/2012 | 4:19:38 PM
re: T-Mobile Launches '4G' Assault

I wouldn't mind some 4G. It sounds better than 3G. Can you send some over?

opticalwatcher 12/5/2012 | 4:19:35 PM
re: T-Mobile Launches '4G' Assault

Next year Sprint is going to come out with 11G.

It's better, because... it's 11! The other guys only go up to 4.

Gabriel Brown 12/5/2012 | 4:19:35 PM
re: T-Mobile Launches '4G' Assault

11G sounds good. Not as good as 100G though, which is more than 20 times better than 4G. No contest.

Light Reading's on top of that: http://www.lightreading.com/100g/. They went straight from 40Gs to a 100Gs in no time at all.

spc_markl 12/5/2012 | 4:19:34 PM
re: T-Mobile Launches '4G' Assault


Sorry, I was a little slow on the joke.


spc_markl 12/5/2012 | 4:19:34 PM
re: T-Mobile Launches '4G' Assault

Kind of reminiscent of "This is Spinal Tap."  All of the other wireless carriers will be at 10G and Sprint will go to 11G just to get that "extra push over the cliff."


paolo.franzoi 12/5/2012 | 4:19:33 PM
re: T-Mobile Launches '4G' Assault


I believe we have found the new answer to the ultimate question of life, the Universe and everything....what do you get when you multiple 20 by 4.....100!





desiEngineer 12/5/2012 | 4:19:28 PM
re: T-Mobile Launches '4G' Assault

Peano's axioms relegated to dust in the hands of a few marketeers :-)

First it was cisco math, multiply everything we make by 2, but not the competitor's.  Now it's Tmo's 3G > 3G.  What will our kids learn next?  20x4 = 100, for values of 4 asymptotically approaching 5?


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