& cplSiteName &

Zinc Helps 'Deskless Workers' Find Their Voice

Mitch Wagner

Zinc CEO Stacey Epstein saw the shortcomings of mainstream collaboration tools walking around the streets of San Francisco.

She asked doormen, construction workers and other so-called "deskless workers" to use one of the most popular mainstream collaboration tools available. "I said, 'Here's Slack, send me a message.' They literally can't figure it out," Epstein tells Light Reading.

"You and I use a computer pretty much all day to do our jobs," Epstein says. But deskless workers have different skills and different needs. "The last thing you want is your field service worker spending a lot of time staring at a device screen. You want them in front of the customer fixing a problem."

That's where Zinc comes in. The two-year-old company specializes in cloud collaboration tools for deskless workers -- field service technicians, home healthcare workers, retail workers and more, comprising some 80% of the US workforce. These people shun unfamiliar workplace collaboration tools, and that makes them "inherently siloed and away from other people and information that can help them do their jobs," Epstein says.

Zinc's Stacey Epstein
Zinc's Stacey Epstein

She adds, "And yet they've been digitized as consumers. They all have phones and know how to use them." Deskless workers use text messaging and other consumer messaging apps at work. These are not integrated with enterprise applications, and lack security controls. But they work.

Zinc is built to resemble WhatsApp or a texting app. "The user experience is much the same," Epstein says. Users can have one-on-one text conversations, or collaborate over voice, video, or push-to-talk. The service provides benefits of consumer messaging services -- with security, enterprise integration and regulatory compliance.

Zinc is a small company, with fewer than 50 employees, and has raised $16 million in funding. It was founded as Cotap by Jim Patterson and Zack Parker, executives at Yammer, a collaboration company that was acquired by Microsoft. The application is built 100% on Amazon Web Services Inc.

Boost your knowledge of cloud-native software and innovations driving data center transformations! Join us in Austin at the fifth annual Big Communications Event May 14-16. The event is free for communications service providers -- secure your seat today!

On Tuesday, Zinc announced a milestone -- integration with GE Digital Predix ServiceMax, a vertical application for organizations deploying field service for high-value assets. It's Zinc's first major integration; it previously integrated with Box, Dropbox, Sharepoint and other content providers, and offered light integration with Salesforce. (See Zinc & GE Digital Integrate for Real-Time Collaboration in the Field.)

ServiceMax customers "want to reduce time to fix customer problems and increase efficiencies," says Epstein, who was formerly ServiceMax's chief marketing officer. That makes Zinc a good fit for ServiceMax users. From within Zinc, field service users will be able to check information in ServiceMax, such as finding people with appropriate skills to fix a problem, getting warranty information, checking inventory levels of parts, and tracking schedules.

Collaboration tools can help organizations pass along knowledge as new workers join, Jonathan Skelding, vice president of global alliances at ServiceMax, for GE Digital, tells Light Reading.

"The ability to access resources and skilled personnel is critical, particularly when you have new, younger people coming onboard who don't have the skills and insight of people who have been on the job a long time," Skelding says.

Related posts:

— Mitch Wagner Follow me on Twitter Visit my LinkedIn profile Visit my blog Follow me on FacebookExecutive Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
4/29/2018 | 9:31:02 AM
Re: Train tracks
While they're marketing to the 80% of the workforce that's doesn't have a "desk" it seems there might be merit in the effort but it's probably going to take a lot of training to get those folks used to changing their normal way of working out problems and fixing stuff the "old fashioned" ways.
User Rank: Light Sabre
4/18/2018 | 10:28:42 AM
Train tracks
Probably 98% of everyone who gets hired as a new cashier doesn't know how to use the various machines. So the business that hires them trains them, and then they can do their job. That's the way the world has worked so far. This seems like an idea in search of ... an idea.
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Telus CTO: NFV Burden May Cripple Telcos
Iain Morris, News Editor, 5/14/2018
Verizon CEO Says LA Is Second 5G City
Dan Jones, Mobile Editor, 5/16/2018
TM Forum Sea-Change Overcomes That Sinking Feeling
Iain Morris, News Editor, 5/17/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
Swisscom: Quick off the Blocks With 5G
By Gary Maidment, for Huawei
SAIL the Atlantic With CAMTEL
By Gary Maidment, for Huawei
What's in the Box?
By Huawei
Beginning With the End In Mind
By Kevin Taylor, for Huawei
All Partner Perspectives