Cantata Adds VP

NEEDHAM, Mass. -- Cantata Technology™, the world’s leading independent provider of enabling communications technology, announced today the appointment of Robert Gersten as vice president of sales for the North American and Latin American regions. With more than 25 years of technology sales experience, Mr. Gersten will lead Cantata’s carrier sales in the NAR and CALA regions. Prior to joining Cantata, Mr. Gersten served as vice president of sales for Nuera Communications, a provider of wireless, VoIP and softswitch solutions.

While at Nuera, Mr. Gersten won significant deals with service providers including MCI/Verizon, Sprint, Cox Communications, Rogers Communications and Comcast. In addition, Mr. Gersten was instrumental in developing a plan to position the company to be sold, resulting in the acquisition of Nuera earlier this year by AudioCodes. Prior to Nuera, Mr. Gersten served as vice president, America Sales for 3COM/US Robotics where he was responsible for growing revenue streams in the wireline, wireless and services business units. In addition, Mr. Gersten has held several senior sales positions at Digital Equipment Corporation.

“As a technology sales veteran, Bob brings a wealth of industry knowledge, key service provider and OEM relationships, and strong entrepreneurial skills that will help Cantata strengthen and grow our position in these key regions,” said Marc Zionts, CEO of Cantata Technology.

“Cantata Technology continues to gain market share, particularly with its IMG 1010 integrated media and signaling gateway which has already been deployed by nearly 40 carriers in 15 countries spanning five continents,” said Mr. Gersten, “I look forward to working with Cantata, a company that has the market-leading products and strong focus on customer service that will serve to increase growth in the Americas regions."

Cantata Technology Inc.