Orca Launches Program

RA'ANANA, Israel -- Orca Interactive (LSE: ORCA), a global market leader in developing middleware and applications for IPTV, announced today the launch of its Interactive Alliance to promote cooperation among IPTV industry leaders and provide comprehensive future-proof solutions.

In the emerging IPTV market, it is critical for players across the IPTV value chain to provide open solutions. To stay ahead of the innovation curve, operators require open solutions with proven interoperability. Given the difficulty of predicting the next "killer app," operators must offer a "long tail" of numerous, attractive services that create value for subscribers ¡V yet at a low cost to operators. As a result, vendors must supply open IPTV solutions that can accommodate the rapid, cost-effective introduction of evolving technologies, capabilities and applications.

The Interactive Alliance partners provide value to IPTV operators by reducing time to market and total cost of ownership with a pre-integrated and reliable full IPTV solution.

Orca provides its Interactive Alliance partners with implementation tools, including the SUI SDK for TV interfaces and application development, an IPTV SDP (Service Delivery Platform) for rapid integration into the operator's network, plug-ins and APIs for effective integration across the IPTV value chain, as well as training and documentation.

Partners can leverage the success of Orca's RiGHTv open solution, reduce time and effort of integrating new IPTV capabilities into existing solutions, create a win-win situation for all parties via a flexible, committed partnership, and build revenues by undertaking joint marketing and sales efforts with Orca

"The Interactive Alliance is filling a critical need in the IPTV value chain by bringing together all the major players to provide interoperable, open solutions,¨ said Reuven Elmalem, EMEA IPTV Solution Business development, Nortel. "Specifically, Orca's SI-enabled approach is what draws us to membership in the Interactive Alliance. It translates into streamlined IPTV system integration so we can easily install, customize and maintain RiGHTv, as well as upgrade it over time to meet evolving operator needs."

Orca Interactive Ltd.