BPL Mobile Rebrands

MUMBAI -- BPL Mobile, Mumbai's oldest and longest standing mobile service brand is now Loop Mobile, the newest telecom brand in the city. The new brand identity for BPL Mobile, which has been serving Mumbai for over 13 years, was unveiled today. It already caters to over 2 million subscribers. The new logo – Loop Mobile has been designed keeping in mind growth and re-enforces BPL Mobile as a fresh new brand.

Loop Mobile comes with a brand new network too. The company announced the completion of its network expansion and has now doubled its capacity by deploying the latest NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) technology. With this, they also pave the way for seamless execution of numerous innovative VAS as well as micro-segmented and value enhancing tariffs that Loop Mobile aims to roll out for their subscribers.

Elaborating on the rationale behind the rebranding, Sanjeev Chachondia, CEO, Loop Mobile (India) Limited (formerly BPL Mobile Communications Ltd.) said, "The change of the brand name to Loop Mobile is a well thought out conclusion of a journey that had begun some time back. For a telco brand that is Mumbai's oldest, we understand the pulse & rhythm of the Mumbaikar. Our dedication towards our subscribers and our efforts in continuing to maintain the high performance standards and service delivery has always been acknowledged by various surveys including that done by the regulator. Mumbai's oldest network is now also its newest one and already commands a healthy 2 million customers and rapidly growing"

Loop Mobile