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Home > More Events > Cable Next-Gen Video Strategies
Event Information
Cable Next-Gen Video Strategies: Meeting the Satellite & Telco TV Challenge, a one-day conference co-hosted by Light Reading and its market research division, Heavy Reading, will take a comprehensive look at the cable industry's attempts to fend off its leading rivals and generate fresh revenues by deploying next-generation video technologies. With both satellite TV providers and the major phone companies now delivering such advanced video services as video-on-demand (VOD), high-definition TV (HDTV), time-shifted programming, Internet video, and mobile video, cable operators are seeking to maintain the upper hand and create new business models by developing and expanding their own portfolios of next-gen video systems, products, and services.
Keynote Speaker
Mark Cuban, Co-Founder & Chairman, HDNet |
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Featured Speakers
Tony Coulson, Director of Strategic Alliances, Comcast Spotlight |
Doug Ike, VP Advanced Video Engineering & Applications, Charter Communications |
Steve Mace, Director of Systems Technology, National Cable & Telecommunications Association (NCTA) |
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Drawing on exclusive new research conducted by Heavy Reading over the past year, Cable Next-Gen Video Strategies sessions will focus on cable companies' efforts to protect their core video franchise and drive new revenue streams through a wide variety of measures - including reclaiming analog spectrum, introducing switched digital video (SDV) technology, expanding HDTV content, crafting more VOD services, adopting more efficient digital compression standards, building new set-top navigation software, delivering more time-shifted programming, and serving up targeted TV advertising.
Cable Next-Gen Video Strategies will also address cable operators' attempts to prepare for the nation's digital TV transition in Feb. 2009 by wooing over-the-air viewers to cable, installing low-cost digital set-top boxes in subscribers' homes, switching to all-digital delivery, carrying local broadcast stations in both analog and digital format, and making room for broadcasters' HD signals, among other steps. In addition, the event will cover the video equipment development, testing, and introduction strategies of the major tech manufacturers. Light Reading editors and Heavy Reading analysts will work with equipment vendors and leading MSOs to put together the industry's most extensive event on next-gen video technologies yet.
Cable Next-Gen Video Strategies: Meeting the Satellite & Telco TV Challenge will:
- Examine the cable industry's progress in deploying next-gen video technologies, products, and services so far
- Explore the technical, operational, and competitive issues raised by the deployment of next-gen video products and services
- Lay out the course that the cable industry will likely follow over the next year
- Assess the cable industry's costs of deploying next-gen video technologies, products, and services
- Provide constructive, practical advice to cable operators on the way forward, including suggestions from top industry experts for developing more next-gen video technologies, products, and services without disrupting their current operations and driving away existing customers
Among the key questions we will seek to answer:
- How is the cable industry preparing for the nation's digital TV transition in Feb. 2009? What challenges does the industry face as the U.S. shifts to an all-digital future?
- What new next-gen video technologies, products, and services are cable operators developing and deploying to match and exceed the offerings of rival satellite TV and telco TV providers?
- How are MSOs creating and/or conserving digital spectrum to clear space for their more advanced video offerings? How quickly are they rolling out SDV, MPEG-4, and other new technologies to make more efficient use of their existing digital domain?
- Which advanced video technologies, products, and services appear to hold the most promise for the cable industry and why?
- How much are cable operators spending on plant, equipment, and software upgrades to gear up for the next-gen video era? How much more will they have to spend in the next few years?
- What are the chief technical, operational, and competitive obstacles that cable operators face in developing and delivering these advanced video offerings?
- How are MSOs launching, pricing, packaging, and promoting next-gen video products and services?
- How are cable's leading satellite TV and telco TV rivals responding to these competitive efforts?
With DirecTV, Dish Network, Verizon Communications, AT&T, and other prime multichannel TV competitors now investing heavily in HD, VOD, Internet video, mobile video, and other advanced video services, it's incumbent upon cable operators to develop and deploy their own next-gen offerings to protect their video turf and generate new revenues. Cable Next-Gen Video Strategies will help attendees figure out how to take these steps and increase their understanding of the risks and rewards involved.
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Who should attend?
- Small, midsized, and large cable operators who are seeking to deliver advanced video services, including video-on-demand (VOD), high-definition TV (HDTV), HD VOD, time-shifted programming, interactive TV, Internet video, mobile video, IPTV, and addressable advertising
- Equipment manufacturers and software suppliers who are designing and developing technologies, systems, and other products to help cable operators deploy advanced video services, test and monitor those video services, improve the quality of those services, expand their overall capacity to carry such services, make more efficient use of their existing bandwidth, and generally prepare for the nation's upcoming digital transition
- Financial analysts, consultants, market researchers, sales brokers, and others who are tracking the cable industry's progress in developing, testing, and rolling out advanced video services
- Phone company, satellite TV, and other rival telecom executives who are developing their own company's next-gen video offerings and keeping tabs on cable's competitive forays in the video market
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Event attendees who register before July 18 will receive the following:
1. FREE Light Reading's Cable Industry Insider report, "Docsis 3.0 Opportunities: IPTV & SMB Lead the Way" - a $900 value
2. A soft copy of conference materials via email post-event
3. Automatic entry to win an iPod Nano. Winner must be present to win: Contest Rules
Register now: Space is limited!
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The regular price of this event is $500. However, if you are employed by a cable/MSO, service provider or cable network/programmer or are a network professional at a large enterprise, educational establishment, utility, or government agency, you may qualify for free admission, provided you confirm your attendance by
Friday, July 18, 2008.
To register for this event, please click here:
Register for Cable Next-Gen Video Strategies
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