Comcast intros brand, products for more affordable connectivity, entertainment options

Today Comcast introduced NOW, a new brand of quality, low-cost Internet, mobile and streaming TV products that consumers can purchase month-to-month, whenever they want. NOW Internet is a prepaid service that provides more reliability than fixed wireless options for a better price. NOW Mobile is a new prepaid service that includes unlimited 5G data combined with access to more than 23 million WiFi hotspots, unlike any other provider in the prepaid category.

Backed by the powerful Xfinity network and the most reliable 5G, NOW delivers a connection customers can rely on for Internet, mobile or streaming in their homes or on the go. NOW products are designed to be incredibly simple with all-in pricing, no contracts or credit checks. Customers can sign up, pause, or cancel online, anytime.

NOW Internet and Mobile join NOW TV and NOW WiFi Pass to create a comprehensive portfolio of quality, low-cost products that consumers can purchase month-to-month, whenever they want.

The NOW portfolio is poised to be particularly impactful for Americans looking for cost-effective connectivity. The federal government recently announced that April is the last full month of the Affordable Connectivity Program (ACP) if it does not receive additional funding. NOW Internet and Mobile will provide customers enrolled in ACP with another option for affordable, reliable connectivity – supplementing Comcast's longstanding low-income broadband adoption options Internet Essentials and Internet Essentials Plus, and Xfinity's current suite of offerings.

Initial customer trials for NOW Internet and Mobile have already begun in Hartford, Houston, and Miami, with a full-scale national launch across all Comcast service areas expected in the coming weeks.

Comcast