Rob Gelphman has spent his high tech career in marketing.  He has always advocated against corporate speak, conventional wisdom, tropes, cliches and jargon that pervades many marketing programs. His philosophy has always been contrarian, and has always recommended doing the opposite of the competition with the belief and practice that the purpose of marketing is to increase revenues. Having recently retired from the industry, the last 14 years as VP of marketing for MoCA, Rob is now consulting with a few startups, riding his bike, taking long walks, eating lots and taking time to stop and smell the roses.