Onboarding Third Party Services for Time-to-Market and Innovation Advantage*
Date: 7/21/2009 12:00 p.m. New York / 5:00 p.m. London
Sponsors: Alcatel-Lucent
Host: Caroline Chappell, Independent Analyst, Light Reading
Click Here to Register Operators are increasingly interested in adding services developed by third parties to their product portfolios. This expands the number of compelling services they can offer and helps them bring innovative new services to market quickly. Operators need a streamlined, well governed set of processes for integrating third-party services into their portfolios and for critical operational processes and systems. This Webinar discusses the need for service access and onboarding and looks at operator best-practices in an area that is becoming critical to a telco’s competitive advantage.

*This is a custom event.

Three-Screen Advertising: New Ad Revenues for Service Providers
Date: 7/29/2009 12:00 p.m. New York / 5:00 p.m. London
Sponsors: Alcatel-Lucent
Host: Adi Kishore, Senior Analyst, Heavy Reading
Click Here to Register Media companies have long benefited from dual revenue streams, selling content to consumers while also selling time or space to advertisers. Service providers are now entering the media business with multimedia content on their broadband portals and mobile phone decks, as well as IPTV services. How can they best leverage the various media platforms and channels available to them to target advertisers? What targeting and interactive capabilities will be essential to differentiate from current advertising choices for agencies, and how can service providers use intelligent networks and integrated cross-platform capabilities to provide more insight on consumer behavior?

Asia Pacific Webinar: Converging into a Multi-Layer Optical Transport Network
Date: 7/30/2009 7:00 a.m. London / 2:00 p.m. Hong Kong
Sponsors: Cisco, JDSU
Host: Neil Hollingum, Independent Analyst, Light Reading
Click Here to Register Please note: This Webinar will be run at an Asia-friendly time.

As network traffic growth continues to shift to packet-driven from TDM-driven, rationalizing and simplifying optical network architecture has become increasingly relevant for service providers and enterprises in applications like IP/Carrier Ethernet backbone transport, managed services, and data center connectivity. In this Webinar, we will examine the developments in optical transport network convergence to see how IP, Carrier Ethernet, TDM, and SAN can tightly fit into a unified, agile wavelength network that achieves capex and opex savings, as well as green deployments.

Megascale, Megaprofits, Megatest: Learn About the Four Data Center Attributes for Superior Media-Services Delivery*
Date: 7/30/2009 11:00 a.m. New York / 4:00 p.m. London
Sponsors: Cisco
Host: Carsten Rossenhovel, Managing Director at EANTC;
Wayne Cullen, Senior Manager, Service Provider Marketing at Cisco;
Curt Equi, Senior Manager, Service Provider Marketing at Cisco
Click Here to Register This Webinar – the second of two sessions – identifies important data center attributes that service providers should focus on to begin the journey of transforming their service delivery centers. The Webinar also presents the data-center-specific results from the extensive six-month EANTC project to test a scalable, manageable infrastructure – from application to customer – for video and rich media services.

*This is a custom Webinar.

Voice Over LTE
Date: 7/28/2009 12:00 p.m. New York / 5:00 p.m. London
Sponsors: Mu Dynamics
Host: Gabriel Brown, Senior Analyst, Heavy Reading
Click Here to Register With 3GPP specifying a packet-switch-only core network for LTE, paving the way to "true 4G," operators are more than a little concerned about underlying product and service quality. This Webinar investigates emerging best practices for testing LTE and IMS networks, from the MPLS layer up to SIP and Diameter.