12:25 PM -- From The Philter's Obscure Company Fun Facts file, here are some things you probably didn't know about a publicity-happy, Pink Sheets-traded company called WiFi TV:
The president of the company, Rachelle Kuzma, 23, makes $84,000 a year and doesn't have an employment agreement with the company.
The CEO, Alex Kanakaris, lists among his career accomplishments: "Seen on CNN on the night of the closest presidential election in history, live from Nashville, Tennessee, where he stayed up all night in front of the Al Gore campaign’s official national campaign microphone."
The company is selling folks their own "global Internet TV channel, viewable by virtually anyone in the world with access to a high-speed Internet connection."
Having your own WiFi TV channel ain't free. It costs $25,000 upfront, plus an encoding charge of $20 to $30 an hour for each new program added to your channel's lineup.
As best as we can tell, WiFi TV has nothing to do with wireless technology. The company's programming is available on any kind of broadband hookup. It charges $24.95 a year for its service.
The company's most recent promotional sales video begins with WiFi TV's "national marketing consultant" saying: "Alex, the benefits to owning a WiFi TV channel is endless..."
I'm sure the benefits is endless. Or maybe it just seems that way.
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.