& cplSiteName &

Vodafone Sets Small Cells Free in Greece

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
12/4/2012
50%
50%

Vodafone Greece has launched a free 3G data service for its customers to access via public-access small cells located in restaurants and cafés across the country, according to a new case study published by Informa Telecoms & Media .

The news comes after Vodafone Group CTO Steve Pusey recently shared the operator's plans for small cells. (See Vodafone CTO Opens Up on Small Cells.)

The new service, called "Free 3G Hotspot," allows Vodafone customers to access 3G as well as Wi-Fi hotspots for free, without the usage counting against their monthly data caps. The access points are located at 200 Flocafe cafeterias and Goody's fast-food chains. Vodafone rolled out the Wi-Fi hotspots through its partnership with fixed-line service provider Hellas Online, while it deployed the 3G hotspots via a small cell and a directional antenna to cover the indoor areas.

An Android application is available to download from the Google Play store that alerts customers when they enter or leave a Free 3G Hotspot area. But there is a five-minute delay from when subscribers enter the small-cell coverage zones to when they receive an SMS text message that will notify them of the service availability.

As soon as users are "camped on" to the small cell, all data usage is white-listed so that it is not taken from their monthly allowance.

Informa published the case study as part of its quarterly small-cells market update, which reports that there are now 46 small-cell deployments worldwide. The market update also includes a survey, which finds that 55 percent of the 280 mobile operator respondents are most interested in public-access rollouts for small cells, while 35 percent of those surveyed were most interested in enterprise deployments.

Why this matters
Vodafone's new service model will be one that other operators contemplating small-cell services will want to study, particularly since it was launched in a country where dire economic circumstances don't allow operators much room to maneuver with new offerings. As Informa's case study points out, the service could provide Vodafone with new revenue streams, such as advertising or other location-based services. However, it would be interesting to know what proportion of the 200 hotspots are Wi-Fi access points as opposed to 3G small cells.

For more



— Michelle Donegan, European Editor, Light Reading Mobile

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 5:16:34 PM
re: Vodafone Sets Small Cells Free in Greece


Just learned that all of the 200 locations each have a 3G small cell and a WiFi access point. So, I think this case study will be even more interesting when there is some data on which type of hotspot has the better user experience -- for example, which one is easier to access and which do users prefer -- 3G or WiFi?

MordyK
50%
50%
MordyK,
User Rank: Light Sabre
12/5/2012 | 5:16:31 PM
re: Vodafone Sets Small Cells Free in Greece


This is something i've been saying for a while is the real value and needs to be teh focus with small cells beyond just the coverage aspect. This can be about analytics and 3rd party applications which is the really cool aspect of it.

Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 5:16:31 PM
re: Vodafone Sets Small Cells Free in Greece


Thanks, Dimitris!


This is definitely one to watch. Do you know of any other operators with a 3G hotspot service like this?

drmitsos
50%
50%
drmitsos,
User Rank: Light Beer
12/5/2012 | 5:16:31 PM
re: Vodafone Sets Small Cells Free in Greece


Michelle,


I believe that the cellular service is provided by Vodafone and the WiFi service by HOL (Vodafone's fixed partner who also provides the DSL backhaul).


3G is definitely easier to connect to, as no user input is necessary. Simple handover to the small cell triggers traffic white-listing.


Connecting to the WiFi network requires a username/password to be sent to a mobile handset via SMS.


I would also very interested to see stats, but bear in mind that the service launched yesterday (3rd December) and not many subscribers are yet familar with it!


Thanks,


Dimitris. 

macster
50%
50%
macster,
User Rank: Light Bulb
12/5/2012 | 5:16:30 PM
re: Vodafone Sets Small Cells Free in Greece


Hi Dimitris,


Quick question. For WiFi, when you say username/password, does this mean the user clicking on a link sent via SMS, then keying in username/password? Or... just a password for connecting to the WiFi access point (like how we use WiFi on our mobiles)? If the latter, does this mean that one can get the password via SMS, then connect, e.g. using a laptop? Just wondering.....

drmitsos
50%
50%
drmitsos,
User Rank: Light Beer
12/5/2012 | 5:16:25 PM
re: Vodafone Sets Small Cells Free in Greece


Michelle, I am not aware of any other location based services driven by small cells.


Macster, the user has to connect to WiFi, enter his phone number, wait for an SMS with username/password and enter these to connect. So it's somewhat more complicated.

From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Masergy: It's Time for SD-WAN Options

6|28|17   |   03:09   |   (0) comments


Paul Ruelas, director of network products for Masergy, explains how adding SD-WAN has changed the service mix for his company's customers. In some cases, the change is incremental, enabling more granular customer control. Masergy's newest version, SD-WAN Go, gives up some of those controls for a streamlined version targeting mid-sized customers with the most ...
Women in Comms Introduction Videos
Intel Ushers in the Revolutionary 5G Era

6|28|17   |   5:00   |   (1) comment


5G will bring job opportunities for women in telco and IT, as well as a whole new era of communications for consumers and industries of all kinds, says Caroline Chan, vice president and general manager of the 5G Infrastructure Division at Intel.
LRTV Custom TV
VeEX at ANGA COM

6|27|17   |     |   (0) comments


At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
LRTV Custom TV
The Overall Objective Is to Win the Game

6|26|17   |     |   (0) comments


SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Does AT&T Deserve Time Warner?
Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
Hulu Is Greatest Threat to Pay-TV Providers – Study
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 6/27/2017
Calix: Russo's Not-So-Overnight Success?
Carol Wilson, Editor-at-large, 6/28/2017
Verizon Takes 'One Fiber' to More Cities
Mari Silbey, Senior Editor, Cable/Video, 6/22/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.