It was on this very day, October 30, 1925, that John Logie Baird created the world’s first television transmitter, giving rise to an industry that today spans the globe and generates an astonishing $172 billion in advertising revenue alone.
The Moo IP
An interesting but little known fact is that the first image transmitted onto Logie Baird's screen was of a Friesian heifer outside his laboratory window in Ayshire, UK [copy desk: er, are you sure this is true?].
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.