& cplSiteName &

TiVo Report Details OTT Viewing Trends

Light Reading
News Wire Feed
Light Reading
6/15/2017
50%
50%

SAN JOSE -- Based on a survey of over 3,100 consumers, TiVo’s Q1 2017 Online Video and Pay-TV Trends Report illuminates many insights, including:

1. OTT User Experience vs. Pay-TV User Experience — As pay-TV providers continue to see subscription erosion, TiVo wanted to uncover what drives the growth of OTT services. Of Netflix subscribers, 57.7% selected the ability for each household member to have their own profile as their top Netflix feature, while 40.7% liked that Netflix recommends content based on previous viewing habits. Additionally, when finding something to watch, pay-TV subscribers with access to video recommendations are 15.2% more satisfied than those without them (see analysis on page 34). Based on these benefits, it seems pay-TV providers may not be rolling out user experience upgrades such as recommendations as fast as consumers want them. Streaming services have the technical ability to test/update UIs more easily and quickly compared to a set-top box — could this be yet another competitive advantage over pay-TV, resulting in less churn because content is easier to find?

2. Build Your Own Skinny Package? For How Much? (see charts on pages 11-12) - 77.3% of respondents would like to pay for only the channels they watch — and this response is up slightly q/q and y/y. Because this report has covered respondents’ ideal price per channel since Q3 2016, a clear trend has emerged: prices are declining. Here is a breakdown of the Q1 2017 à la carte results by region:

  • U.S.: The average price respondents will pay for the top 20 channels is $28.31, a slight decrease q/q, and a 14% decrease over two quarters.

  • Canada: The average price respondents will pay for the top 20 channels is $25.56, a decrease of 9.2% q/q, and 20.1% decrease over two quarters.

    Could the significantly lower cost of services such as SlingTV, Playstation Vue and recent entry, Hulu with Live TV, be forcing consumers to rethink their $80+ cable/satellite bill?

    3. Are Consumers Viewing Sports Over-the-Top? (see pages 40-41) - 34.3% of respondents are “always” or “sometimes” frustrated when trying to find their favorite team, or sporting events in general. A new and prevalent threat to pay-TV providers, social and OTT services are offering sports content to their viewers. As streaming services become a new avenue for watching sports, TiVo added two new questions to gauge traction among consumers. In Q1 2017, 13.5% of respondents answered they have watched a live sporting event on a social media network such as Twitter or Facebook. Of this small group of respondents, the top events watched are from the following leagues:

  • National Football League (NFL) - 48%
  • National Hockey League (NHL) - 30.7%

    For many years, sports programming has been a leading reason to subscribe to pay-TV services. TiVo will continue to monitor this trend to see if sports viewing via streaming services will further disrupt the pay-TV industry.

    TiVo Inc. (Nasdaq: TIVO)

    (0)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Featured Video
    From The Founder
    Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
    Flash Poll
    Upcoming Live Events
    March 20-22, 2018, Denver Marriott Tech Center
    March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
    April 4, 2018, The Westin Dallas Downtown, Dallas
    May 14-16, 2018, Austin Convention Center
    All Upcoming Live Events
    Hot Topics
    MWC 2018 Threatens to Be 5G New Radio Bore
    Iain Morris, News Editor, 1/10/2018
    Sprint Says No to mmWave, Yes to Mobile 5G
    Dan Jones, Mobile Editor, 1/11/2018
    Altice USA Embraces Home-Alone Strategy
    Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/11/2018
    Huawei Still Knocking on US Door – but AT&T Deal Thwarted
    Ray Le Maistre, International Group Editor, 1/9/2018
    Animals with Phones
    Customer Support Done Right Click Here
    "You've reached 'Who's a Good Boy?' How can I direct your call?"
    Live Digital Audio

    A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

    Like Us on Facebook
    Twitter Feed