& cplSiteName &

Netflix Leads US OTT Video Market But...

Aditya Kishore
4/14/2017
50%
50%

Guess what? More households are streaming Netflix than any other OTT video service in the US, according to the latest data from comScore Inc.

Of course, this news is not terribly surprising, given Netflx's popularity. But the comScore Inc. study, which was conducted in December 2016, does provide some interesting statistics about consumer adoption and usage of OTT video in general.

Specifically, the study found that more than 49 million American homes (53% of all US WiFi-connected homes) are now using at least one OTT video service. These households use the service an average of 19 days per month, for an average of 2.2 hours on each of those days. Viewing reaches its peak during the traditional prime-time TV viewing hours.

Netflix Inc. (Nasdaq: NFLX) is the dominant provider, reaching 75% of OTT homes. YouTube Inc. , though, is a healthy second, reaching 53% of OTT homes. Amazon.com Inc. (Nasdaq: AMZN)'s Amazon Video service ranked third with 33%, and Hulu LLC came in fourth at 17%. There are now 11 OTT services in the US with 1 million or more homes using them every month, according to comScore. (See Amazon, Netflix Forging Ahead With Original Content and We'll Make Buffering Obsolete, Like Dial-Up: Netflix CEO.)

Netflix's domination of the space also faces challenges in the area of engagement. While Netflix's users spend a perfectly respectable 28 hours on viewing per month, that is eclipsed by Sling TV , Dish Network LLC (Nasdaq: DISH)'s skinny bundle. Sling users watch 47 hours of the service per month -- or 70% more than Netflix -- underscoring the significance of volume over value where content is concerned.

For more on this story, please turn to our sister site, Telco Transformation.

— Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
The Anatomy of Automation: Q&A With Cisco's Roland Acra
Steve Saunders, Founder, Light Reading, 12/7/2017
Here's Pai in Your Eye
Alan Breznick, Cable/Video Practice Leader, Light Reading, 12/11/2017
Netflix Evaluating AI for Personalized Trailers
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 12/8/2017
You Can't Fix OTT Streaming Problems If You Can't See Them
Mike Hollyman, Head of Consulting Engineering, Nokia Deepfield, 12/8/2017
Animals with Phones
We're Gonna Need More Treats Click Here
You spent how much on this thing?!
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed