& cplSiteName &

Netflix Leads US OTT Video Market But...

Aditya Kishore
4/14/2017
50%
50%

Guess what? More households are streaming Netflix than any other OTT video service in the US, according to the latest data from comScore Inc.

Of course, this news is not terribly surprising, given Netflx's popularity. But the comScore Inc. study, which was conducted in December 2016, does provide some interesting statistics about consumer adoption and usage of OTT video in general.

Specifically, the study found that more than 49 million American homes (53% of all US WiFi-connected homes) are now using at least one OTT video service. These households use the service an average of 19 days per month, for an average of 2.2 hours on each of those days. Viewing reaches its peak during the traditional prime-time TV viewing hours.

Netflix Inc. (Nasdaq: NFLX) is the dominant provider, reaching 75% of OTT homes. YouTube Inc. , though, is a healthy second, reaching 53% of OTT homes. Amazon.com Inc. (Nasdaq: AMZN)'s Amazon Video service ranked third with 33%, and Hulu LLC came in fourth at 17%. There are now 11 OTT services in the US with 1 million or more homes using them every month, according to comScore. (See Amazon, Netflix Forging Ahead With Original Content and We'll Make Buffering Obsolete, Like Dial-Up: Netflix CEO.)

Netflix's domination of the space also faces challenges in the area of engagement. While Netflix's users spend a perfectly respectable 28 hours on viewing per month, that is eclipsed by Sling TV , Dish Network LLC (Nasdaq: DISH)'s skinny bundle. Sling users watch 47 hours of the service per month -- or 70% more than Netflix -- underscoring the significance of volume over value where content is concerned.

For more on this story, please turn to our sister site, Telco Transformation.

— Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Telco Job Prospects Go From Bad to Worse
Iain Morris, News Editor, 6/22/2018
Larry Ellison Laughed at the Cloud, Now the Cloud Is Laughing Back
Mitch Wagner, Executive Editor, Light Reading, 6/20/2018
CableLabs: New Optical Spec Almost Here
Alan Breznick, Cable/Video Practice Leader, Light Reading, 6/18/2018
Animals with Phones
Backing Up Your Work Is Crucial Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed