Rovi Feeds Metadata to In-Flight TV

SANTA CLARA, Calif. & LAKE FOREST, Calif. -- Rovi Corporation (NASDAQ: ROVI) and Panasonic Avionics Corporation (Panasonic) today announced a strategic collaboration in which Panasonic will use Rovi’s metadata to manage the programming guide for its global inflight television service, eXTV.

Panasonic, the leading provider of inflight entertainment and communications (IFEC) solutions, selected Rovi because of the company’s extensive experience working with service providers and consumer electronics manufacturers in creating personalized entertainment discovery experiences. As entertainment catalogs continue to grow, Rovi metadata is the foundation that enables consumers to easily find and watch their favorite content. In the first phase of this strategic relationship Panasonic will use Rovi metadata to manage its entertainment inventory and provide programming information for internationally recognized live television channels.

“With eight channels of programming, including live news and sports, eXTV has quickly become one of our most popular passenger services,” said David Bruner, vice president, global communications services for Panasonic Avionics Corporation. “Working with Rovi, we expect to not only create an enhanced experience for passengers, but also further automate our supply chain to quickly and accurately deploy the most current programming information for our eXTV service.”

Covering more than 70 countries, Rovi metadata has the largest global footprint of any other major provider. Rovi metadata provides the foundation for intuitive search and navigation across the entire entertainment ecosystem, enabling users to easily find their favorite TV shows, movies, music, celebrities, books, and games, as well as discover new ones. It incorporates information on more than half a million movies, more than six million TV programs and a million celebrities, along with content-related imagery.

Rovi Corp.