Light Reading

Verivue Tech Gets a Toehold at Shaw

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/21/2009
50%
50%
Repost This

Shaw Communications Inc. is among the first MSOs to buy and test out Verivue Inc. 's Flash-centric video switch, an indication that the Canadian MSO may be getting ready to ramp up its own TV Everywhere-esque service offering, Cable Digital News has learned.

Multiple cable industry sources say Shaw is using Verivue's technology as an add-on to its legacy video-on-demand (VoD) platform, which is powered by Arris Group Inc. (Nasdaq: ARRS)'s servers and backoffice system. Verivue and Arris, which happens to be reselling the Verivue platform under the MDX label umbrella, both declined comment. Shaw has yet to respond to calls for comment. (See Arris Pumps Up Video With Dolce's Verivue .)

Shaw marks the first known customer for Verivue's Flash-based technology, which is also trying to make its way into a content delivery network (CDN) project underway at Comcast Corp. (Nasdaq: CMCSA, CMCSK). But that window of opportunity won't remain open in perpetuity. Comcast Interactive Capital , the venture capital arm of Comcast, is one of Verivue's financial backers, but Verivue competitor SeaChange International Inc. (Nasdaq: SEAC) disclosed in its third-quarter earnings that it's already starting to benefit from Comcast's next-gen VoD architecture rollout. (See Verivue Surfaces With Comcast Backing and SeaChange Reports Q3.)

Verivue, a Westford, Mass.-based startup that's raised more than $85 million so far and is helmed by former Juniper Networks Inc. (NYSE: JNPR) exec Jim Dolce, is pinning its hopes on the MDX 9000 Series Media Distribution Switch, a network-centric platform that's designed to pipe video in formats for viewing on TVs, PCs, and mobile devices. Its target customers range from cable operators and telcos to over-the-top video companies and CDNs. (See Verivue's Coffers Swell by $20M .)

But it's those cross-platform capabilities that may have piqued Shaw's interest in Verivue's technology, though the value of the new server deal is not yet known.

Unlike MSOs such as Rogers Communications Inc. (Toronto: RCI) and Comcast Corp. (Nasdaq: CMCSA, CMCSK), Shaw has yet to announce a TV Everywhere service of its own. However, Shaw is far ahead of the game in terms of bridging components of its cable VoD platform to the Web. (See Rogers Unboxes 'TV Everywhere', Comcast's 'Xfinity' to Go Mobile in 2010 , and Comcast's 'Xfinity' Goes Live .)

Shaw's customers can, like most other cable subscribers around the world, order and control on-demand content using their digital set-tops. However, the Canadian MSO has also integrated several of those VoD elements, including title search and the ability to purchase, play, and control VoD streams, into a more flexible Web-based interface.

According to the FAQ of the Web-based approach, subs are required to login with their email addresses and passwords before they can start looking around.

PC-VoD

Once in, customers can browse for movie and TV titles or search based on title, actors, and even the price of the movie, and gather other data about a specific title. Subs can also purchase a movie directly from the Web, though they must tell the system which set-top to stream it to. From there, customers can control playback of the movie from the Web or the on-screen/set-top VoD application.

Calgary-based Shaw ended its fiscal fourth quarter with 2.28 million basic cable subscribers and 1.29 million digital customers. — Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (6) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
LRTV Huawei Video Resource Center
Analysts' Impressions of Huawei SoftCOM at ONS 2014

4|1|14   |   1:11   |   (0) comments


After visiting the Huawei booth at ONS, Lee Doyle of Doyle Research gives his appraisal of Huawei's SoftCOM solution.
LRTV Huawei Video Resource Center
Analysts' Impressions of Huawei SoftCOM at ONS 2014

4|1|14   |   1:26   |   (0) comments


After visiting the Huawei booth at ONS, Rick Talbot of Current Analysis gives his appraisal of Huawei's SoftCOM solution.
Hot Topics
China's Innovation Deficit
Robert Clark, 4/9/2014
Businesses Face 'Fiber Gap': Report
Dan O'Shea, Managing Editor, 4/9/2014
BlackBerry's Chen: We're Not Dumping Devices
Dan Jones, Mobile Editor, 4/10/2014
AT&T's Going to Carolina With 1 Gig
Sarah Reedy, Senior Editor, 4/10/2014
Cisco, Juniper Treating Gear Against Potential Heartbleed
Dan O'Shea, Managing Editor, 4/11/2014
Like Us on Facebook
Twitter Feed