& cplSiteName &

Verivue Tech Gets a Toehold at Shaw

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/21/2009
50%
50%

Shaw Communications Inc. is among the first MSOs to buy and test out Verivue Inc. 's Flash-centric video switch, an indication that the Canadian MSO may be getting ready to ramp up its own TV Everywhere-esque service offering, Cable Digital News has learned.

Multiple cable industry sources say Shaw is using Verivue's technology as an add-on to its legacy video-on-demand (VoD) platform, which is powered by Arris Group Inc. (Nasdaq: ARRS)'s servers and backoffice system. Verivue and Arris, which happens to be reselling the Verivue platform under the MDX label umbrella, both declined comment. Shaw has yet to respond to calls for comment. (See Arris Pumps Up Video With Dolce's Verivue .)

Shaw marks the first known customer for Verivue's Flash-based technology, which is also trying to make its way into a content delivery network (CDN) project underway at Comcast Corp. (Nasdaq: CMCSA, CMCSK). But that window of opportunity won't remain open in perpetuity. Comcast Interactive Capital , the venture capital arm of Comcast, is one of Verivue's financial backers, but Verivue competitor SeaChange International Inc. (Nasdaq: SEAC) disclosed in its third-quarter earnings that it's already starting to benefit from Comcast's next-gen VoD architecture rollout. (See Verivue Surfaces With Comcast Backing and SeaChange Reports Q3.)

Verivue, a Westford, Mass.-based startup that's raised more than $85 million so far and is helmed by former Juniper Networks Inc. (NYSE: JNPR) exec Jim Dolce, is pinning its hopes on the MDX 9000 Series Media Distribution Switch, a network-centric platform that's designed to pipe video in formats for viewing on TVs, PCs, and mobile devices. Its target customers range from cable operators and telcos to over-the-top video companies and CDNs. (See Verivue's Coffers Swell by $20M .)

But it's those cross-platform capabilities that may have piqued Shaw's interest in Verivue's technology, though the value of the new server deal is not yet known.

Unlike MSOs such as Rogers Communications Inc. (Toronto: RCI) and Comcast Corp. (Nasdaq: CMCSA, CMCSK), Shaw has yet to announce a TV Everywhere service of its own. However, Shaw is far ahead of the game in terms of bridging components of its cable VoD platform to the Web. (See Rogers Unboxes 'TV Everywhere', Comcast's 'Xfinity' to Go Mobile in 2010 , and Comcast's 'Xfinity' Goes Live .)

Shaw's customers can, like most other cable subscribers around the world, order and control on-demand content using their digital set-tops. However, the Canadian MSO has also integrated several of those VoD elements, including title search and the ability to purchase, play, and control VoD streams, into a more flexible Web-based interface.

According to the FAQ of the Web-based approach, subs are required to login with their email addresses and passwords before they can start looking around.

PC-VoD

Once in, customers can browse for movie and TV titles or search based on title, actors, and even the price of the movie, and gather other data about a specific title. Subs can also purchase a movie directly from the Web, though they must tell the system which set-top to stream it to. From there, customers can control playback of the movie from the Web or the on-screen/set-top VoD application.

Calgary-based Shaw ended its fiscal fourth quarter with 2.28 million basic cable subscribers and 1.29 million digital customers. — Jeff Baumgartner, Site Editor, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
NFV Is Down but Not Out
Iain Morris, News Editor, 5/22/2018
Trump Denies ZTE Deal, Faces Senate Backlash
Dan Jones, Mobile Editor, 5/22/2018
What VeloCloud Cost VMware
Phil Harvey, US News Editor, 5/21/2018
5G in the USA: A Post-BCE Update
Dan Jones, Mobile Editor, 5/23/2018
Vanquished in Video, Verizon Admits OTT Defeat
Mari Silbey, Senior Editor, Cable/Video, 5/23/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed