& cplSiteName &

Verivue Buys CoBlitz to Help Telcos

Phil Harvey
LR Cable News Analysis
Phil Harvey
10/19/2010
50%
50%

Verivue Inc. : It's not just for cable networks anymore.

The young maker of media distribution switches announced today it has bought CoBlitz, purveyor of high-speed content caching technology developed at Princeton University. The deal was described as a stock swap between two private companies, involving a small amount of cash, according to Verivue CEO Jim Dolce. No deal terms were announced.

CoBlitz has built a content delivery technology that works to help telcos address what Verivue's media switches tackle for cable networks. In both cases, content is cached at the edge of the network and user requests for content are redirected to content routers that then are fulfilled by the nearest edge server. This saves service providers from having every single request for content -- and the content streams themselves -- go all the way across their network's backbone.

For telcos, optimizing video traffic, especially video served over broadband networks by Netflix Inc. (Nasdaq: NFLX), Hulu LLC , and other so-called over-the-top providers, is critical, Dolce says. "They've got all the costs associated with having to expand their networks, but there's no incremental revenue," he says. "It's uncompensated traffic growth." Put another way, Dolce says one service provider called over-the-top video "unbillable revenue."

CoBlitz will add this telco-centric technology to Verivue's managed network solution for cable operators, the merits of which are described in Jeff Baumgartner's post Leading Lights Finalists: Cable Products .

In the past year, Dolce says he has seen "half a dozen" RFPs (requests for proposals) from Tier 1 service providers asking for content delivery network (CDN) technology. The main case for building CDNs is network cost savings, Dolce says. With a video CDN built to handle on-demand and over-the-top video requests, service providers "don't have to build as much core router infrastructure," he says.

CDN market moves
The timing of Verivue's buy is interesting given that smaller competitors are still attracting investments from venture capitalists and analysts are talking about new business models for CDNs in the service provider network. (See Oversi Raises $4.9M.)

Steven Hawley, in his upcoming report for Pyramid Research , titled "TV Anywhere: How the Internet and Mobile Technologies Will Change the Pay-TV Industry," noted another content delivery network model that is appealing to service providers -- that of using CDNs and network-based storage to deliver hosted services, features, and content to consumers within their managed networks. Hawley writes:

The current thinking is that operators can realize cost savings by using a common delivery infrastructure to serve multiple devices over device-appropriate access. In addition, the technical performance of operators with captive, in-network, managed CDNs is likely to be better than competing CDN providers that use a distributed approach via the open Internet, which are, in many cases, limited to locating their resources in major markets rather than co-locating them in an operator’s facilities."


Verivue, in the cable market, competes most closely with Cisco Systems Inc. (Nasdaq: CSCO) and Motorola Inc. (NYSE: MOT). In the telco market, with its newly acquired technology, the company will take on Cisco (still) and Alcatel-Lucent (NYSE: ALU), among others.

For a quick history of Verivue, have a look at these stories:

— Phil Harvey, Editor-in-Chief, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:21:04 PM
re: Verivue Buys CoBlitz to Help Telcos


Comcast's SVP of strategic planning called. He wants his name back. JB


 

ycurrent
50%
50%
ycurrent,
User Rank: Light Beer
12/5/2012 | 4:21:03 PM
re: Verivue Buys CoBlitz to Help Telcos


Is this technical solution to the IP video bandwidth challenge ahead of a business solution to allow content to be cached across HTTP networks?

DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 4:21:02 PM
re: Verivue Buys CoBlitz to Help Telcos


I don't know, really. But it does seem that the whole CDN to solve OTT issues could be avoided if carriers would price broadband sensibly based on how much consumers use.

ycurrent
50%
50%
ycurrent,
User Rank: Light Beer
12/5/2012 | 4:21:01 PM
re: Verivue Buys CoBlitz to Help Telcos


Sadly, with sensible pricing I think you end up back as a utility provider.  Need a way to price for value, but that does not cover the infrastructure costs when volume > value.

Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, July 27, 1:00PM EDT
The Changing Face of the Data Center World
Rodney M. Elder, Senior Solutions Architect, Equinix
UPCOMING COURSE SCHEDULE
Wednesday, August 3, 1:00PM EDT
The Central Office Re-Architected as a Data Center
Guru Parulkar, Executive Director, Open Networking Research Center, Open Networking Lab
Wednesday, August 10, 1:00PM EDT
Telcos & Open Source 101
Phil Robb, Senior Technical Director, OpenDaylight
Friday, August 12, 1:00PM EDT
The Role of Open Source in NFV
Jim Fagan, Director, Cloud Practice, Telstra
in association with:
From The Founder
The more things change, the more they stay the same for Juniper's next-gen comms solutions, and that's a good thing.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (0) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
LRTV Custom TV
NFV in 2016: Part 2 – Climbing the Virtualization Maturity Curve

7|19|16   |   06:56   |   (0) comments


Many of the initial use case implementations are single-vendor and self-contained. The industry is still climbing the virtualization maturity curve, needing further clarity and stability in the NFV infrastructure (NFVi) and greater availability and choice of virtualized network functions (VNFs). Interoperability between NFVis and VNFs from different vendors ...
Telecom Innovators Video Showcase
Versa Networks' Kumar Mehta on SD-WAN Managed Services

7|19|16   |     |   (0) comments


In Silicon Valley, Steve Saunders sits down with Versa's Kumar Mehta for an interview focused on why service providers are building SD-WAN managed services, and how Versa's telco customers are innovating.
LRTV Custom TV
Juniper Networks & The Evolution of NFV

7|19|16   |   06:01   |   (0) comments


Senior Juniper Networks executives talk to Light Reading Founder & CEO Steve Saunders about NFV developments and the recent independent evaluation by test lab EANTC of Juniper's Cloud CPE solution.
LRTV Interviews
CenturyLink Goes Beyond Managed WiFi

7|19|16   |     |   (0) comments


CenturyLink's managed WiFi allows enterprises, such as retailers and resorts, to track guest WiFi usage in order to help them better communicate with customers.
LRTV Interviews
AT&T Launches Network Functions on Demand

7|17|16   |   05:26   |   (0) comments


Roman Pacewicz, Senior Vice President, Offer Management & Service Integration, AT&T Business Solutions, discusses the operator's launch of its Network Functions on Demand service.
LRTV Interviews
Enterprise Pitch for Ciscosson

7|14|16   |   04:43   |   (0) comments


After seven months of near silence, Cisco and Ericsson executives publicly discussed details on their extensive partnership. Among the tidbits shared by Martin Zander, VP, group strategy programs, Ericsson, and Doug Webster, VP service provider marketing, Cisco: The partnership was initially launched to serve the service provider market, but is already gaining ...
Wagner’s Ring
Cisco Faces Up to Hypercloud Threat

7|13|16   |   02:42   |   (0) comments


Facebook, Amazon and Google mostly don't buy branded technology for their networks – they build their own. That's a threat to Cisco – and its competitors too – which face potentially dwindling demand for their product. Is Cisco up to the challenge? Light Reading went to the annual Cisco Live conference to find out.
LRTV Huawei Video Resource Center
Building a Better Connected Russia

7|13|16   |     |   (0) comments


At UBBS World Tour 2016, Alla Shabelnikova of Ovum shares the findings of a white paper outlining the challenges and opportunities of broadband rollout in Russia.
LRTV Huawei Video Resource Center
The Global Video Business

7|13|16   |     |   (0) comments


At UBBS World Tour 2016, Roger Feng of Huawei shares insights on the future of video business.
LRTV Huawei Video Resource Center
UBBS World Tour Moscow Highlights

7|13|16   |     |   (0) comments


At UBBS World Tour 2016 at Moscow, Huawei showcases its outstanding progress in video technology.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
September 27, 2016, Philadelphia, PA
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Five of the Top 10 most targeted countries in Check Point Software Technologies' global Malware & Threat Index for Q1 2016 are in Africa.
Hot Topics
SoftBank Muscles In on ARM in $32B Deal
Iain Morris, News Editor, 7/18/2016
Ericsson 'Doubles' Savings Goal as Sales Slump
Iain Morris, News Editor, 7/19/2016
Kevin Lo's Move to Facebook: Sign of Things to Come?
Patrick Donegan, Chief Analyst, Heavy Reading, 7/20/2016
Is Dish Going Down the Drain?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 7/21/2016
Facebook Gets Its Drone On
Ray Le Maistre, Editor-in-chief, 7/22/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
I've enjoyed interviewing many interesting people since I rejoined Light Reading, but William A. "Bill" Owens certainly takes the biscuit, as we say where I come from.
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.