& cplSiteName &

Verivue Buys CoBlitz to Help Telcos

Phil Harvey
LR Cable News Analysis
Phil Harvey
10/19/2010
50%
50%

Verivue Inc. : It's not just for cable networks anymore.

The young maker of media distribution switches announced today it has bought CoBlitz, purveyor of high-speed content caching technology developed at Princeton University. The deal was described as a stock swap between two private companies, involving a small amount of cash, according to Verivue CEO Jim Dolce. No deal terms were announced.

CoBlitz has built a content delivery technology that works to help telcos address what Verivue's media switches tackle for cable networks. In both cases, content is cached at the edge of the network and user requests for content are redirected to content routers that then are fulfilled by the nearest edge server. This saves service providers from having every single request for content -- and the content streams themselves -- go all the way across their network's backbone.

For telcos, optimizing video traffic, especially video served over broadband networks by Netflix Inc. (Nasdaq: NFLX), Hulu LLC , and other so-called over-the-top providers, is critical, Dolce says. "They've got all the costs associated with having to expand their networks, but there's no incremental revenue," he says. "It's uncompensated traffic growth." Put another way, Dolce says one service provider called over-the-top video "unbillable revenue."

CoBlitz will add this telco-centric technology to Verivue's managed network solution for cable operators, the merits of which are described in Jeff Baumgartner's post Leading Lights Finalists: Cable Products .

In the past year, Dolce says he has seen "half a dozen" RFPs (requests for proposals) from Tier 1 service providers asking for content delivery network (CDN) technology. The main case for building CDNs is network cost savings, Dolce says. With a video CDN built to handle on-demand and over-the-top video requests, service providers "don't have to build as much core router infrastructure," he says.

CDN market moves
The timing of Verivue's buy is interesting given that smaller competitors are still attracting investments from venture capitalists and analysts are talking about new business models for CDNs in the service provider network. (See Oversi Raises $4.9M.)

Steven Hawley, in his upcoming report for Pyramid Research , titled "TV Anywhere: How the Internet and Mobile Technologies Will Change the Pay-TV Industry," noted another content delivery network model that is appealing to service providers -- that of using CDNs and network-based storage to deliver hosted services, features, and content to consumers within their managed networks. Hawley writes:

The current thinking is that operators can realize cost savings by using a common delivery infrastructure to serve multiple devices over device-appropriate access. In addition, the technical performance of operators with captive, in-network, managed CDNs is likely to be better than competing CDN providers that use a distributed approach via the open Internet, which are, in many cases, limited to locating their resources in major markets rather than co-locating them in an operator’s facilities."


Verivue, in the cable market, competes most closely with Cisco Systems Inc. (Nasdaq: CSCO) and Motorola Inc. (NYSE: MOT). In the telco market, with its newly acquired technology, the company will take on Cisco (still) and Alcatel-Lucent (NYSE: ALU), among others.

For a quick history of Verivue, have a look at these stories:

— Phil Harvey, Editor-in-Chief, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 4:21:04 PM
re: Verivue Buys CoBlitz to Help Telcos


Comcast's SVP of strategic planning called. He wants his name back. JB


 

ycurrent
50%
50%
ycurrent,
User Rank: Light Beer
12/5/2012 | 4:21:03 PM
re: Verivue Buys CoBlitz to Help Telcos


Is this technical solution to the IP video bandwidth challenge ahead of a business solution to allow content to be cached across HTTP networks?

DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 4:21:02 PM
re: Verivue Buys CoBlitz to Help Telcos


I don't know, really. But it does seem that the whole CDN to solve OTT issues could be avoided if carriers would price broadband sensibly based on how much consumers use.

ycurrent
50%
50%
ycurrent,
User Rank: Light Beer
12/5/2012 | 4:21:01 PM
re: Verivue Buys CoBlitz to Help Telcos


Sadly, with sensible pricing I think you end up back as a utility provider.  Need a way to price for value, but that does not cover the infrastructure costs when volume > value.

Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 28, 1:00PM EDT
Gigabit 101
Will Barkis, Senior Technology Analyst, Orange
UPCOMING COURSE SCHEDULE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
LRTV Custom TV
Huawei Optical Innovation 2016

9|6|16   |     |   (0) comments


Highlights of the 2016 Huawei Optical Innovation forum.
LRTV Huawei Video Resource Center
Are You Ready for Huawei Connect 2016?

8|31|16   |     |   (0) comments


Join us for an exclusive sneak peak of Huawei Connect, an integrated conference for the global ICT ecosystem taking place in Shanghai.
Between the CEOs
CEO Chat: UXP's Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Keeping Your Tech Career Going After 50
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/21/2016
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Comcast Will Go Wireless in 2017
Mari Silbey, Senior Editor, Cable/Video, 9/20/2016
Sprint CEO: We'll Lease Spectrum as Soon as Possible
Dan Jones, Mobile Editor, 9/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
You Thought Your Customer Service Was Unreliable... Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.