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Trapeze's 802.11 Switcheroo

Light Reading
News Analysis
Light Reading
1/24/2003
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Wireless switch startup Trapeze Networks Inc. had a "small, exclusive gathering to celebrate the creation of Trapeze Networks" in downtown San Jose, Calif., yesterday evening.

The company wasn't planning to announce its product line yet and would only say that "Trapeze Networks will bring the reality of boundless varekai into the boundaries of the LAN." [Ed. note: Varekai means "wherever" in the Romany language of the Sinti and Roma (formerly known as "Gypsies"). It means “what-evah” in ours. Varekai this has to do with wireless telecommunications is anybody's guess.]

However, as Light Reading's sister site, Unstrung, reported last week, several sources indicate that Trapeze will come out swinging with an enterprise-oriented wireless 802.11 LAN "switch" at the Networld+Interop show this spring (see Trapeze's Wireless Bait & Switch).

Trapeze isn't alone in working on a wireless LAN switch. A host of companies are working on this type of device -- including Symbol Technologies Inc. (NYSE: SBL) and Aruba Networks Inc. (see Aruba's Switch Pitch). For the record, 802.11 switches don't actually switch traffic at all. Instead, they do for a wireless LAN what The Great Oz did for the Scarecrow -- give it a "brain" that makes it easier to manage and more secure. For more on this hot (spot) technology see Aruba's Switch Pitch.

Significantly, Unstrung's same sources also tell it that Trapeze wasn't always focused on the enterprise. Originally, they say, Trapeze intended to target service providers with a much bigger switch aimed at the public access market. Specifically, they contend that Trapeze originally was touting "a big 802.11 box" aimed at carriers looking to combine public access wireless LAN "hotspots" with their cellular networks. The box was going to implement a subscriber management system (SMS, Redback Networks Inc.’s specialty) that would enable carriers to add and maintain subscriber information and offer different service levels to different customers. This would mean that customers that paid for a higher service level would be entitled to the most available wireless bandwidth.

That product road map wouldn’t be surprising, given the company's heritage, comments Doug Klein CTO, and former CEO of wireless LAN network management software vendor Vernier Networks Inc. (see Vernier Appoints CEO).

"The Trapeze team is a bunch of old Redback guys," says Klein, managing to be both dismissive and ageist at the same time. "They're going to look at things from a carrier perspective."

So why would the company reportedly switch focus to the enterprise? Right product, wrong time, Klein summizes. "Carriers aren't spending any money," he ­snorts. "There's no way they would have got the funding they got [$16 million] with a carrier product."

When Trapeze eventually unveils its product Klein is expecting to see it emphasize performance. "They'll be all about fast silicon and high switching speeds," he predicts. "We guess they'll probably be one of the noisiest [of the WLAN switch startups] in terms of the public speaking."

Like others, Klein also marvels at how much Trapeze appears to be spending in these tough times. "Put it this way, we have a skeleton PR budget," he says. "They have four people just in marcomms [marketing/communications] alone."

News of Trapeze’s switch switcheroo raises as many questions as it answers. For one thing, it’s not entirely clear how far Trapeze was along the path to developing the carrier-class product before changing its mind. Trying to convert a mondo carrier-class device into a smaller enterprise system could have serious implications on price and size (which could end up high and big, respectively). It’s also not known whether Trapeze intends to have things both ways by selling a large product to carriers and a wee-willy-winkie version to enterprises.

The answers to all these and more questions about Trapeze will have to wait until the N+I event in May, where, amidst the gambling and prostitution of Las Vegas, the company intends to make all clear. Until then, we'll just have to glean what information we can about Trapeze, varekai we may find it.

— Dan Jones, Senior Editor, Unstrung, special to Light Reading

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lightfantastic
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lightfantastic,
User Rank: Light Beer
12/5/2012 | 12:49:00 AM
re: Trapeze's 802.11 Switcheroo
Cirque du Soleil was recently in San Jose, performing their latest production of Varekai.

Trapeze Networks is in San Jose.

CEO trying to be clever with the link between the 2.

-l
Steve Saunders
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Steve Saunders,
User Rank: Blogger
12/5/2012 | 12:49:00 AM
re: Trapeze's 802.11 Switcheroo
...and I understand that Trapeze attended the same event.

3 degrees of Kevin Bacon.
scooby
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scooby,
User Rank: Light Beer
12/5/2012 | 12:48:43 AM
re: Trapeze's 802.11 Switcheroo
Prostitution is illegal in Clark County, where Las Vegas is located. This threw me at first; until I realized that the editor actually meant something different.

Having to pay for press coverage at a trade show should really probably be called extortion, but the mistake is understandable...
Deadbeat
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Deadbeat,
User Rank: Light Beer
12/5/2012 | 12:48:03 AM
re: Trapeze's 802.11 Switcheroo
Sounds like Mr. Jones was a little miffed he either wasn't invited or chose not to attend Trapeze's little event...?

His effort to pen an interesting article was admirable however but perhaps next time he can regale the poor reader with something more informative about what many consider the only exciting area in networking right now--solving the WLAN problem--whoever does of course is going places...
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