& cplSiteName &

Trapeze's 802.11 Switcheroo

Light Reading
News Analysis
Light Reading
1/24/2003
50%
50%

Wireless switch startup Trapeze Networks Inc. had a "small, exclusive gathering to celebrate the creation of Trapeze Networks" in downtown San Jose, Calif., yesterday evening.

The company wasn't planning to announce its product line yet and would only say that "Trapeze Networks will bring the reality of boundless varekai into the boundaries of the LAN." [Ed. note: Varekai means "wherever" in the Romany language of the Sinti and Roma (formerly known as "Gypsies"). It means “what-evah” in ours. Varekai this has to do with wireless telecommunications is anybody's guess.]

However, as Light Reading's sister site, Unstrung, reported last week, several sources indicate that Trapeze will come out swinging with an enterprise-oriented wireless 802.11 LAN "switch" at the Networld+Interop show this spring (see Trapeze's Wireless Bait & Switch).

Trapeze isn't alone in working on a wireless LAN switch. A host of companies are working on this type of device -- including Symbol Technologies Inc. (NYSE: SBL) and Aruba Networks Inc. (see Aruba's Switch Pitch). For the record, 802.11 switches don't actually switch traffic at all. Instead, they do for a wireless LAN what The Great Oz did for the Scarecrow -- give it a "brain" that makes it easier to manage and more secure. For more on this hot (spot) technology see Aruba's Switch Pitch.

Significantly, Unstrung's same sources also tell it that Trapeze wasn't always focused on the enterprise. Originally, they say, Trapeze intended to target service providers with a much bigger switch aimed at the public access market. Specifically, they contend that Trapeze originally was touting "a big 802.11 box" aimed at carriers looking to combine public access wireless LAN "hotspots" with their cellular networks. The box was going to implement a subscriber management system (SMS, Redback Networks Inc.’s specialty) that would enable carriers to add and maintain subscriber information and offer different service levels to different customers. This would mean that customers that paid for a higher service level would be entitled to the most available wireless bandwidth.

That product road map wouldn’t be surprising, given the company's heritage, comments Doug Klein CTO, and former CEO of wireless LAN network management software vendor Vernier Networks Inc. (see Vernier Appoints CEO).

"The Trapeze team is a bunch of old Redback guys," says Klein, managing to be both dismissive and ageist at the same time. "They're going to look at things from a carrier perspective."

So why would the company reportedly switch focus to the enterprise? Right product, wrong time, Klein summizes. "Carriers aren't spending any money," he ­snorts. "There's no way they would have got the funding they got [$16 million] with a carrier product."

When Trapeze eventually unveils its product Klein is expecting to see it emphasize performance. "They'll be all about fast silicon and high switching speeds," he predicts. "We guess they'll probably be one of the noisiest [of the WLAN switch startups] in terms of the public speaking."

Like others, Klein also marvels at how much Trapeze appears to be spending in these tough times. "Put it this way, we have a skeleton PR budget," he says. "They have four people just in marcomms [marketing/communications] alone."

News of Trapeze’s switch switcheroo raises as many questions as it answers. For one thing, it’s not entirely clear how far Trapeze was along the path to developing the carrier-class product before changing its mind. Trying to convert a mondo carrier-class device into a smaller enterprise system could have serious implications on price and size (which could end up high and big, respectively). It’s also not known whether Trapeze intends to have things both ways by selling a large product to carriers and a wee-willy-winkie version to enterprises.

The answers to all these and more questions about Trapeze will have to wait until the N+I event in May, where, amidst the gambling and prostitution of Las Vegas, the company intends to make all clear. Until then, we'll just have to glean what information we can about Trapeze, varekai we may find it.

— Dan Jones, Senior Editor, Unstrung, special to Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
lightfantastic
50%
50%
lightfantastic,
User Rank: Light Beer
12/5/2012 | 12:49:00 AM
re: Trapeze's 802.11 Switcheroo
Cirque du Soleil was recently in San Jose, performing their latest production of Varekai.

Trapeze Networks is in San Jose.

CEO trying to be clever with the link between the 2.

-l
Steve Saunders
50%
50%
Steve Saunders,
User Rank: Blogger
12/5/2012 | 12:49:00 AM
re: Trapeze's 802.11 Switcheroo
...and I understand that Trapeze attended the same event.

3 degrees of Kevin Bacon.
scooby
50%
50%
scooby,
User Rank: Light Beer
12/5/2012 | 12:48:43 AM
re: Trapeze's 802.11 Switcheroo
Prostitution is illegal in Clark County, where Las Vegas is located. This threw me at first; until I realized that the editor actually meant something different.

Having to pay for press coverage at a trade show should really probably be called extortion, but the mistake is understandable...
Deadbeat
50%
50%
Deadbeat,
User Rank: Light Beer
12/5/2012 | 12:48:03 AM
re: Trapeze's 802.11 Switcheroo
Sounds like Mr. Jones was a little miffed he either wasn't invited or chose not to attend Trapeze's little event...?

His effort to pen an interesting article was admirable however but perhaps next time he can regale the poor reader with something more informative about what many consider the only exciting area in networking right now--solving the WLAN problem--whoever does of course is going places...
From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
VMWare VP Brings Women Up With Her

8|16|17   |   6:49   |   (1) comment


It's an art and a science to make mentorship, inclusive leadership, diversity and promotion of high-potential women work, says Honore' LaBourdette, vice president of Global Market Development at VMWare.
LRTV Documentaries
5G Spectrum Wars – The Recap

8|15|17   |   2:22   |   (0) comments


Service provider 3 has filed a lawsuit against Ofcom over 5G spectrum auction in the UK.
LRTV Custom TV
Say What? Facebook Unleashes AI Anarchy – The Recap

8|7|17   |     |   (0) comments


A recap of the week's talking points on Light Reading's sister site, telecoms.com. Facebook AI programmers had a bit of a brain-fade as they allowed one of its AI applications to invent its ...
Women in Comms Introduction Videos
Fujitsu's Women Band Together to Help Girls Do STEM

8|2|17   |   9:35   |   (1) comment


Supporting women both inside and outside of Fujitsu is a top priority of the telecom vendor. Yanbing Li, Fujitsu Network Communication's director of System Software Development & Delivery, shares why it's important, but why there's still a long road ahead.
LRTV Custom TV
If You're Not First, You're Last – The Recap

7|31|17   |   08:18   |   (1) comment


In case you missed it, Amazon's 1% stock increase helped Jeff Bezos dethrone Bill Gates as the richest man in the world. Also, Taiwanese electronics manufacturer
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (10) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Intel CEO Leaves Trump Biz Advisory Board
Dan Jones, Mobile Editor, 8/15/2017
Are Cord-Cutting's Days Numbered?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 8/14/2017
Orchestration Startup UBiqube Pivots Away From NFV
Carol Wilson, Editor-at-large, 8/15/2017
Verizon Video Woes Pile On
Mari Silbey, Senior Editor, Cable/Video, 8/14/2017
WiCipedia: Dolly Babes, Manifesto Backlash & 'Brotastic' Failures
Eryn Leavens, Special Features & Copy Editor, 8/18/2017
Like Us on Facebook
Twitter Feed
Animals with Phones
We Know a Tough Day When We See One Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.