Light Reading
DVR pioneer's global hopes rise after ONO, Spain's largest cable operator, picks TiVo software to run on broadband-connected Cisco boxes

TiVo Hopes to Reign in Spain

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/1/2010
50%
50%

TiVo Inc. (Nasdaq: TIVO)'s international expansion plans got a boost Wednesday when the DVR pioneer announced a deal to supply software and services that will power a "next generation TV" initiative underway at ONO , Spain's largest cable operator.

In many ways, the agreement closely resembles the one TiVo notched with UK-based Virgin Media Inc. (Nasdaq: VMED) in late 2009, as TiVo won't be supplying ONO with consumer hardware. Instead, it will contribute the software and services (including the underlying navigation system) that will run a new line of DVR and non-DVR set-tops that ONO will use to fuel its coming video services strategy. (See Virgin Presses 'Play' on TiVo and TiVo Coming to Virgin's Non-DVRs, Too.)

ONO, which has nearly 1 million video service customers, and which has been using boxes and conditional access systems from Motorola Inc. (NYSE: MOT), intends to put TiVo's services and software on new boxes from Cisco Systems Inc. (Nasdaq: CSCO) outfitted with security from Nagravision SA . (See Spain's ONO Goes With TiVo.)

Joshua Danovitz, VP and GM of TiVo's international business, insists the company is perfectly fine with deployments that allow carriers to pick and choose their box vendors. And that's just as well, as that model has become core to TiVo's strategy outside its home turf.

It's also becoming more commonplace in the US, as TiVo is growing less reliant on hardware, instead porting its software and services to third-party boxes and broadband-connected TVs. (See TiVo Building tru2way Version of New Interface and TiVo Starts Thinking Outside the Box.)

TiVo's been seeking direct carrier deals and contracts outside the US in the hope of shoring up its eroding customer base. In the first quarter, TiVo lost about 100,000 subscribers, leaving it a total of 2.5 million.

And there's no telling when the ONO deal will start making a contribution to TiVo's subscription pile, because the MSO has yet to say when it plans to launch the service.

But when it does, it will use it to protect and expand its customer base, as it continues to face stiff competition from over-the-air terrestrial, satellite, and IP-delivered video competition. (See Telefónica Trials Interactive Ads.)

In addition to its regular lineup of linear and on-demand video, the new Cisco boxes will be capable of ingesting content from the Internet and taking advantage of ONO's new Docsis 3.0 infrastructure, which is delivering 100 Mbit/s and 50 Mbit/s downstream services in some areas. (See ONO! Another Docsis 3.0 Story!)

Those TiVo-powered products, however, could also give ONO an opportunity to attract customers outside its traditional footprint. The boxes under development are being designed to support free, terrestrial-delivered, digital TV services as well as a broadband link to ONO's video-on-demand products.

ONO hasn't detailed how it will market or price such an offering, but "the combination of broadband and broadcast is key," Danovitz says. "The fact that digital terrestrial is becoming competitive, combined with telcos that offer television [services]… has really made everyone have to step up their game."

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Razorsight Expert's Advice on Real-Time Analytics

11|27|14   |   1:43   |   (0) comments


Razorsight's powerful cloud-based Predictive Analytics solutions are used by the world's leading communications and media brands to drive smarter decisions, enable faster actions and optimize outcomes. Get expert advice.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Eurobites: Net Neutrality Battle Looms
Paul Rainford, Assistant Editor, Europe, 11/27/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Like Us on Facebook
Twitter Feed