Light Reading

TiVo Hopes to Reign in Spain

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
7/1/2010
50%
50%

TiVo Inc. (Nasdaq: TIVO)'s international expansion plans got a boost Wednesday when the DVR pioneer announced a deal to supply software and services that will power a "next generation TV" initiative underway at ONO , Spain's largest cable operator.

In many ways, the agreement closely resembles the one TiVo notched with UK-based Virgin Media Inc. (Nasdaq: VMED) in late 2009, as TiVo won't be supplying ONO with consumer hardware. Instead, it will contribute the software and services (including the underlying navigation system) that will run a new line of DVR and non-DVR set-tops that ONO will use to fuel its coming video services strategy. (See Virgin Presses 'Play' on TiVo and TiVo Coming to Virgin's Non-DVRs, Too.)

ONO, which has nearly 1 million video service customers, and which has been using boxes and conditional access systems from Motorola Inc. (NYSE: MOT), intends to put TiVo's services and software on new boxes from Cisco Systems Inc. (Nasdaq: CSCO) outfitted with security from Nagravision SA . (See Spain's ONO Goes With TiVo.)

Joshua Danovitz, VP and GM of TiVo's international business, insists the company is perfectly fine with deployments that allow carriers to pick and choose their box vendors. And that's just as well, as that model has become core to TiVo's strategy outside its home turf.

It's also becoming more commonplace in the US, as TiVo is growing less reliant on hardware, instead porting its software and services to third-party boxes and broadband-connected TVs. (See TiVo Building tru2way Version of New Interface and TiVo Starts Thinking Outside the Box.)

TiVo's been seeking direct carrier deals and contracts outside the US in the hope of shoring up its eroding customer base. In the first quarter, TiVo lost about 100,000 subscribers, leaving it a total of 2.5 million.

And there's no telling when the ONO deal will start making a contribution to TiVo's subscription pile, because the MSO has yet to say when it plans to launch the service.

But when it does, it will use it to protect and expand its customer base, as it continues to face stiff competition from over-the-air terrestrial, satellite, and IP-delivered video competition. (See Telefónica Trials Interactive Ads.)

In addition to its regular lineup of linear and on-demand video, the new Cisco boxes will be capable of ingesting content from the Internet and taking advantage of ONO's new Docsis 3.0 infrastructure, which is delivering 100 Mbit/s and 50 Mbit/s downstream services in some areas. (See ONO! Another Docsis 3.0 Story!)

Those TiVo-powered products, however, could also give ONO an opportunity to attract customers outside its traditional footprint. The boxes under development are being designed to support free, terrestrial-delivered, digital TV services as well as a broadband link to ONO's video-on-demand products.

ONO hasn't detailed how it will market or price such an offering, but "the combination of broadband and broadcast is key," Danovitz says. "The fact that digital terrestrial is becoming competitive, combined with telcos that offer television [services]… has really made everyone have to step up their game."

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
Average US Broadband Speeds No Great Shakes
Mari Silbey, Independent Technology Editor, 3/25/2015
Net Neutrality Suits: Only The Beginning?
Alan Breznick, Cable/Video Practice Leader, 3/24/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment