Light Reading

TiVo Hopes to Reign in Spain

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner

TiVo Inc. (Nasdaq: TIVO)'s international expansion plans got a boost Wednesday when the DVR pioneer announced a deal to supply software and services that will power a "next generation TV" initiative underway at ONO , Spain's largest cable operator.

In many ways, the agreement closely resembles the one TiVo notched with UK-based Virgin Media Inc. (Nasdaq: VMED) in late 2009, as TiVo won't be supplying ONO with consumer hardware. Instead, it will contribute the software and services (including the underlying navigation system) that will run a new line of DVR and non-DVR set-tops that ONO will use to fuel its coming video services strategy. (See Virgin Presses 'Play' on TiVo and TiVo Coming to Virgin's Non-DVRs, Too.)

ONO, which has nearly 1 million video service customers, and which has been using boxes and conditional access systems from Motorola Inc. (NYSE: MOT), intends to put TiVo's services and software on new boxes from Cisco Systems Inc. (Nasdaq: CSCO) outfitted with security from Nagravision SA . (See Spain's ONO Goes With TiVo.)

Joshua Danovitz, VP and GM of TiVo's international business, insists the company is perfectly fine with deployments that allow carriers to pick and choose their box vendors. And that's just as well, as that model has become core to TiVo's strategy outside its home turf.

It's also becoming more commonplace in the US, as TiVo is growing less reliant on hardware, instead porting its software and services to third-party boxes and broadband-connected TVs. (See TiVo Building tru2way Version of New Interface and TiVo Starts Thinking Outside the Box.)

TiVo's been seeking direct carrier deals and contracts outside the US in the hope of shoring up its eroding customer base. In the first quarter, TiVo lost about 100,000 subscribers, leaving it a total of 2.5 million.

And there's no telling when the ONO deal will start making a contribution to TiVo's subscription pile, because the MSO has yet to say when it plans to launch the service.

But when it does, it will use it to protect and expand its customer base, as it continues to face stiff competition from over-the-air terrestrial, satellite, and IP-delivered video competition. (See Telefónica Trials Interactive Ads.)

In addition to its regular lineup of linear and on-demand video, the new Cisco boxes will be capable of ingesting content from the Internet and taking advantage of ONO's new Docsis 3.0 infrastructure, which is delivering 100 Mbit/s and 50 Mbit/s downstream services in some areas. (See ONO! Another Docsis 3.0 Story!)

Those TiVo-powered products, however, could also give ONO an opportunity to attract customers outside its traditional footprint. The boxes under development are being designed to support free, terrestrial-delivered, digital TV services as well as a broadband link to ONO's video-on-demand products.

ONO hasn't detailed how it will market or price such an offering, but "the combination of broadband and broadcast is key," Danovitz says. "The fact that digital terrestrial is becoming competitive, combined with telcos that offer television [services]… has really made everyone have to step up their game."

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
The comms industry is rallying to the cause of open, independent interoperability testing.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
The Business Case Challenge for NFV

10|7|15   |   03:47   |   (0) comments

Virtual CPE is one of the early success stories for network functions virtualization, as service providers are finding flexible, programmable CPE solves a lot of logistics problems and reduces their cost. But even here, Masergy Communications faced a business case challenge, says CTO Tim Naramore.
LRTV Interviews
JT Offers Some Gigabit Lessons

10|7|15   |   4:08   |   (0) comments

Barna Kutvolgyi, managing director, Global Consumer, at JT, the incumbent operator on the island of Jersey, talks about how other service providers can learn from his company's gigabit broadband rollout experiences.
LRTV Interviews
AT&T's Chiosi on the Potential of Open Source

10|6|15   |   06:27   |   (0) comments

AT&T Distinguished Network Architect Margaret T. Chiosi talks to Light Reading's Carol Wilson about the potential for open source technology to liberate communications service providers.
LRTV Interviews
Network Security in a Gigabit World

10|6|15   |   05:52   |   (0) comments

Masergy's James Harrison talks about some of the network security and data center issues network operators need to consider as they expand their broadband services portfolios.
LRTV Documentaries
Telefónica: In Search of Virtual Simplicity

10|5|15   |   07:30   |   (0) comments

Francisco-Javier Ramon Salguero, head of Telefónica's NFV initiative, admits virtualization initially means greater complexity, but with the right abstraction layer, it is possible to create a services-driven network architecture. He explains how Telefónica's current trials and initiatives are aimed at doing that, and what his company and other carriers need to ...
LRTV Interviews
Gigabit Europe Takeaways

10|5|15   |   03:47   |   (0) comments

Participants from the inaugural Gigabit Europe event in Munich share their key takeaways from the conference.
Women in Comms Introduction Videos
Intel Urges Women to Take Advantage of Their Seat at the Table

10|5|15   |   4:27   |   (1) comment

Have inclusive and constructive conversations, attach a bigger meaning to your work and get involved in the cause, Intel's Monique Hayward advises women in comms.
LRTV Interviews
BT Updates on Plans

10|2|15   |   03:16   |   (2) comments

Peter Bell, CIO at Openreach, the access network division at UK incumbent BT, provides an update on the operator's trials and how Openreach is planning to deploy the broadband technology in its street cabinets.
Telecom Innovators Video Showcase
Sonus Shakes Up SD-WAN

10|2|15   |   7:22   |   (0) comments

Sonus CTO Kevin Riley sat down with Light Reading to discuss the trajectory of the company, its SDN ambitions and why Sonus is taking a market-disruptive approve to SD-WAN.
LRTV Interviews
CityFibre's Gigabit Vision

10|1|15   |   03:18   |   (1) comment

Mark Collins, director of Strategy & Public Affairs at competitive UK city network operator CityFibre, talks about his company's plans to help build Gigabit Cities.
Telecom Innovators Video Showcase
Automate, Scale & Create With Juniper's vCPE Solution

10|1|15   |   6:34   |   (0) comments

Join Kireeti Kompella, Juniper Networks CTO, and Steve Saunders, Light Reading Founder and CEO, as they discuss Juniper Networks' approach to NFV showcased with a turnkey vCPE solution, which demonstrates how service providers can use automation to rapidly deploy services.
LRTV Interviews
Gigabit Europe: Day 1 Takeaways

9|29|15   |   05:47   |   (5) comments

Light Reading's Ray Le Maistre and Iain Morris sup a beer and discuss some of the key takeaways from the first day of Gigabit Europe 2015.
Upcoming Live Events
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Communication service providers realize that an ICT transformation is critical to their long-term survival, but most haven't yet committed to making it happen.
Hot Topics
Verizon's Go90 Is Live – Will Anyone Watch?
Mari Silbey, Senior Editor, Cable/Video, 10/1/2015
Eurobites: Dunroamin'
Paul Rainford, Assistant Editor, Europe, 10/2/2015
M&A Speculation Swirls Around Juniper
Ray Le Maistre, Editor-in-chief, 10/6/2015
Cisco's Chambers Rules Out Political Bid
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/6/2015
Sprint to Cut Up to $2.5B in 6 Months
Sarah Thomas, Editorial Operations Director, 10/2/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
With so many new and exciting communications technologies now under development, it's easy to get caught up in the industry's escalating hype cycle. That's why the ...
Last week saw a big day in the 15-year history of Light Reading when Editor-in-Chief Ray Le Maistre and I were invited to interview the Deputy Chairman and Rotating ...
Cats with Phones
Hold My Calls, Indefinitely Click Here