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This Technology Opens Denver Digs

Light Reading
LR Cable News Wire Feed
Light Reading
10/9/2012
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NEW YORK CITY -- This Technology, Inc., a leading provider of software solutions for dynamic ad insertion (DAI), today announced an expanded executive team and opening of its Denver office. Joining This Technology are: John Mick, vice president of engineering; Sean Rooney, vice president of sales; and Bryan Santangelo, vice president of software architecture. This Technology has established the Denver facility as the company continues to contribute to important DAI innovation taking place in the region. In addition to the new location, This Technology will maintain its office in New York City.

This Technology builds key software solutions to support ongoing advanced advertising and IPTV rollouts. The new hires come as the market for DAI grows rapidly, with MSOs and programmers readying trials and deployments across the U.S. Since the beginning of 2012, This Technology has added more than 10 new employees.

“As This Technology works with MSOs and programmers to help them plot their respective DAI roadmaps, having the right team and mix of skillsets in the right places allows us to remain in lockstep with our customers,” said Jeffrey Sherwin, CEO, This Technology. “We continue to hire the industry’s best and brightest talent with the addition of John, Sean and Bryan, who are respected leaders in advertising and cable, and will be instrumental in This Technology’s continued growth and success.”

This Technology LLC

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