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Survey: KC Loves Google Fiber

Light Reading
LR Cable News Wire Feed
Light Reading
1/9/2013
50%
50%

LOS ANGELES -- Google’s brand recognition, along with the prospect of higher Internet speeds, has enticed 30 percent of possible subscribers in its Kansas City metro area footprint, coined “fiberhoods,” to pay a $10 pre-registration fee, according to original research from Ideas & Solutions! Inc. (http://www.ideasolutions.com) In addition to those pre-registrants, the “Google Fiber Matters: Consumer Demand Study” found another 30 percent of the qualified population expressing interest in Google Fiber’s high-speed Internet and video offerings. “Google Fiber has conducted a remarkable marketing campaign,” said Glen Friedman, president of Ideas & Solutions! Inc. “Historically, pay TV ‘overbuilders’ penetrate about one-third of their marketplace over time. This level of interest in the beginning is unprecedented. For Google Fiber, the challenge moving forward is to do an equally good job on the fulfillment.” Google

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