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Sprint Taps Startup to Put Apps to Work

Sarah Reedy
LR Mobile News Analysis
Sarah Reedy, Senior Editor
7/17/2012
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Service Provider Information Technology (SPIT) vendor Nuwin is announcing its Billing Mediation Platform (BMP) Tuesday, saying it's the foundation behind Sprint's enterprise app store.

That partnership has Sprint focusing only on the billing, its natural strength. The stores are stocked with enterprise apps from Nuwin's developer partners, and Nuwin's handling all the developer relations, including integration and payment reconciliation.

The app store is licensed to enterprises, whose employees can then purchase apps directly from Sprint, through the developer or through their company's own business apps catalog on any screen -- tablets, smartphones, PCs and TVs included.

Nuwin President Tan Nguyen isn't naming any companies that are hosting these app stores.

Sprint outlines some of its supported apps and partners on its Biz App Market place online. Mobile device management apps are particularly popular with enterprises right now, Nguyen says.

Why this matters
Historically, it's been tough for developers to make their apps available through wireless operator channels. Nuwin is making that process easier and getting operators to stick to what they do best (billing).

Any billing company could do what Nuwin does, Nguyen admits, but he points out that big vendors like Amdocs Ltd. (NYSE: DOX), Boku Inc. and Bango Inc. haven't bothered yet.

But operators want to move fast to capture enterprise business, and that's led some of them to launch their own initiatives. Verizon Wireless , for one, introduced its private app store for businesses at its developers' conference last fall. (See Verizon to Launch Enterprise App Stores.)

However the market shakes out, the enterprise is shaping up to be a hot space, and Nguyen believes there may be room for more than one storefront.

For more



— Sarah Reedy, Senior Reporter, Light Reading Mobile

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